Your Branding Kit Pt6 - Contacting You

This is Paulette Smith with your DonPaul Marketing Moments.
This 6th installment, about your Banding Kit will be a conversation about an obvious, but often overlooked tool or should I say set of tools to help you build your most valuable business asset…your database. 

Please take a few moments to look back at what we’ve covered thus far …each Marketing Moments tip is 3 to 5 mins so it won’t take you long to refresh the most important points of your  Branding Kit such as your logo,   Taglines, Slogans, Jingles and  Colors.  

Audio subscribers as well as online blog visitors, we appreciate you. Of course, there’s a lot more to a branding kit depending on your business, and this is just what we’ve focused on.
So here we go on the topic of “Contacting You” …We may never meet, speak with one another or even be so called friends on social media, but I still want you to succeed in your business.  I don’t have to know you to root for your success. But if I say or do anything that helps you reach your goals I hope you will drop me a line …not to say thanks but to allow me to share the good news!

It’s a given that the “Contact Us” button is supposed to be a-call-to action and it’s prominently on every website, and every landing page in existence. And yet some how the number of people you supposed were going to contact you have not been beating down your door.

I believe we’ve established branding is important, but what we have not dived into is how  "Contact Us" process needs to be designed to enhance recognition, build trust, ensure consistency, differentiates your brand, creates an opportunity for interaction, and improves the overall UX or user experience.

Your Contact Us Page should involve a plan and a system. It’s worth taking the time to learn what works for you. The good thing is that most of the work is foundational, so it only has to be done once and refreshed as technologies change. 
Enough about all of that…let’s go forth with no fear.
When a visitor clicks “Contact Us” you may expect that to actually happen, but it’s not happening Why Not?

Take a look did you create your Contact Page with as much care, imagery and media as you’ve done on all of your other pages?  Or does it sit cold and empty except for a form  …no real invitation in words that would attract the search engine, no images, no video …nothing to say without a doubt why the visitor should contact you and how it would benefit them if they did. What a missed opportunity.

Let me be very clear here… This is not about the contact form itself…that’s another blog this is about the warm presentation and essential branding that you wrap around the contact form.
 
Well, I’ve got at least 10 other reasons why you should be using your contact Us page to enhance your brand. But this is called marketing Moments for a reason.  

I’d love to share it all with you…so hop on over to may Contact Page at DonPaul.com and get on my mailing list …if you are already a valued client then GREAT! there’s a place for you there too…let’s revisit your contact us page and making sure it’s helping you grow your most valuable business asset…that’s right your data base!  
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Until next time bye bye!