DonPaul Enterprises - Marketing and Promoting Your Business
  • Home
  • About Us
  • Services
    • Landing-001
    • Web Sites
    • Logo
    • Intros
  • Business Directory
  • mm-blog
  • Database Fitness
  • Contact Us
    • Support2
    • MPQ

Connect With Us

Tracking

6/2/2021

0 Comments

 
An Audio Version Has Been Prepared for Your  Convenience

The Word for Week 22: Tracking

Meaning: To follow the course or trail of (someone or something).
​
Insight:  Even if you are on the right track, you’ll get run over if you just sit there.  - Will Rogers
 
Just by looking at this week’s insight, you’ve probably already figured out where I’m going with this marketing moment.

When you are growing your business database, tracking the actions you take and the activity your subscribers generate will lead you directly to meeting your goals. There a delicate balance in having patience and taking action.
​
Your database system should help tremendously in keeping you informed.  Most email marketing systems or CRMs (Customer Relationship Management Systems) will at minimum give you the basics:
1. Knowing when your message is opened

2. Knowing if links in your message are clicked on

3. Allowing for automatic follow-ups
​
Depending on your expectations, (remember, the definition I started out with was following the course or trail of someone or something), only you can fill in the blanks, but even with these bare-bones minimum features, you are ahead of the game when it comes to relationship building, if you are tracking the trends and using the data to your advantage. 
Picture
Everyone you track is not intended to be your client, however a System is supposed to save you time, energy and money … to help you reduce the clutter; therefore you need to use a system that will meet that criterion.
Even today with the most sophisticated and expensive systems in place, the term “garbage in, garbage out” is just a relevant as when it was first used reportedly in November 1957. You’ve got to get the right information into the system in order to extract the right information from the system.
The keys to knowing you are collecting the right data lies in:
  • your goals
  • your ideal audience  
  • your expectations
  • your honesty with yourself about the alignment of the previous three bullets
That last bullet can be very illusive because somewhere in the process of relationship building, we can lose patience and when we lose patience, we can lose sight on our tracking our goals; when we lose patience, we can lose focus on seeking our ideal audience, and start chasing after anyone who come across our path; but most tragically, when we lose patience , we can lose the desire to track our activities or to discern the little details that are revealed when we are patiently managing our data.  We can sometimes overlook or misinterpret what makes a relationship work.  
In Summary, if your database is between 0 and 500, not growing, and activity is dormant … consider letting us help you get back on track!
​
We’ll help you determine if your goals, your audience and your expectations are in alignment with your current CRM system and if you don’t have a system, we’ll make recommendations on what you can do to get things rolling in your direction.

 Your Database is your most valuable business asset, and a  well-managed database is even more valuable! 
0 Comments
    Welcome to
    DonPaul
    Marketing Moments
    DonPaul Marketing Moments
    With Paulette Smith

    Subscribe to
    Marketing Moments

    Topics

    All
    B2B Marketing
    Balance
    Believe
    Blog
    Brand
    Challenge
    Clutter
    Colors
    Commitment
    Communication
    Competition
    Consistency
    Content
    COVID 19
    Criticism
    Database Building
    Desire
    Directories
    Discipline
    Disclosure
    Email
    Emotions
    Engage
    Failure
    Focus
    Fonts
    GDPR
    Goals
    Growth
    Hashtags
    Ideal Client
    Images
    Interaction
    Jewels
    Jingles
    Landing
    Leads
    Marketing Wisely
    Mentor
    Mobile
    Motivation
    Niche
    Ownership
    Photos
    Process
    Productivity
    Profiles
    Ranking
    Reach
    Relationship Building
    Research
    Retention
    Reviews
    Security
    Sell
    SEO
    Site Maturity
    Slogans
    Social Media
    Steps
    Taglines
    Tenacity
    Time Management
    Tracking
    Traffic
    Trust
    Typography
    UVP
    Video
    Video Ads
    Video Commercials
    Visibility
    Webinars
    Website

    RSS Feed


DonPaul Enterprises, Llc
New Carrollton, MD 20784
Call: ‪(202) 743-2107‬
CONTACT US
Terms and Conditions  ||   Privacy Policy   || Schedule a Training Session
  • Home
  • About Us
  • Services
    • Landing-001
    • Web Sites
    • Logo
    • Intros
  • Business Directory
  • mm-blog
  • Database Fitness
  • Contact Us
    • Support2
    • MPQ