Word for Week 30 - Landing …. as in an online Landing Page

Defined:  A landing page, sometimes known as a "lead capture page", a "single property page", a "static page",  a "squeeze page" or a "destination page", no matter how you refer to it, has one primary purpose and that’s lead generation.  In other words to get people to take the action you want them to take … and most often that is to subscribe to your database.
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Insight: “Great ideas need landing gear …as well as wings!” – source: Charles Douglas Jackson

Why am I discussing landing as in landing pages? Because there is so much that can be done with them to help grow your database.  Of course, you can make a direct sale on a landing page …if you have the right impulse item, like shoes/clothing, food, books, music, etc.
But what if you are not an impulse item seller? 
What if you are selling something that takes time and thought or decision making?
How can a landing page help you? One word …CONTROL.
 
Think of what it takes to land an aircraft.  You can use some of the same primary terms for a successful landing page as pilots use for their flying machines … the controls.
And similarly, to landing a plane, your on-line landing page can bring you success. How’s that?
The goal in landing a plane is to walk away alive.  The goal in using your online landing page is to walk away with ideal clients.

That’s why when it’s time to land the plane all distractions for the pilot and crew are halted. In the same way the home page of your Web site does not serve effectively as a landing page, too many distractions from the primary goal.

Concentration, know how, and focus will bring the plane smoothly to the end of its journey.  The same three elements will bring your campaign smoothly to the meeting of your expectations.

Landing pages are very affordable, efficient, and can be the perfect start for an entrepreneur working with a tight budget. And yet, even well-honed, well-established businesses can profit from using landing pages.  It can be the perfect bridge between the best of both worlds; maintaining a well-recognized brand, while expanding into new territory, with no need for major alterations to the primary Website. (Except of course to create a relationship between the two).

What type of Landing Page Should You Use?

It really depends on your goals/objectives, but generally speaking, the more focused your landing page is, the better it will convert. Research has shown, sending visitors to your landing page as opposed to your homepage improved database submission rates by approximately 37%.  (source: Omniture)
 
Well, obviously I could go on about Landing Pages all day …but I know that you don’t have all day, so if you are interested in how Landing Pages could help you increase your client list…  Let’s talk about it.

Use this link, or the button that says schedule a consultation!  You’ll walk away from our thirty minute consultation armed with knowledge to improve your most valuable business asset your database.   
​Til’ next time…bye bye

​An Audio Version for Your  Convenience

Word of the Week: Interaction
“… a kind of action that occurs as two or more entities have an effect upon one another.”

Insight for week 08 - It’s not enough to have a large audience online. You need to be actively engaged with them and they need to interact with you. Here’s why you should make it happen and how. 

It’s pretty well-known that only 10% or less of your social media circle even get to see your posts ... that is unless you are paying for ads or boosting. Here, I'm talking about organic reach, and that makes it even more imperative that you identify who’s in your audience and if they are really your ideal clients.

Your database provides you with ownership - and ownership allows you the capability to display your “Unique Value Prospective”; that means with the click of a button you can entice them away from the clutter and white noise of the crowd. You can take them to a place where only you will address their issues and give them a sense of knowing that their issues are going to be taken care of. ​

Ahhh ... you want to know how to get them to actually click that button! Right?

I’ve gathered 10 ways (and even more) to get your ideal audience to stop scrolling, interact with you and accept an invitation into your database. And here, I’ll share just 3 of them with you, right now.

1. Ask Questions. What challenges have they overcome? What ideas do they have? Be prepared to listen and offer a method that will be private for them to provide feedback. Be prepared to invite all commenters to join your email list. Hold on to your trade secrets, but be prepared for deeper discussions and in-depth insights. If you are serious about building your database, meet them online and bring them off-line

2. Host Webinars, Google Hangouts, FB LIVEs, Publish a Blog or a Newsletter. All of these strategies share one common approach to success, and that is consistency.  These are not one-and-done marketing tricks. If your lifestyle does not support the stability, reliability, uniformity, and the discipline required to produce this type of media, then honestly it’s best not to begin …until you can.

Why? Because these are not activities that can simply be added to your “to do” list.  All of these traits help build trust with your audience and if you fail to provide them, you can lose trust and lose money. Building your ideal client list can easily start here.

3. Thank You – Yes…THANK YOU. The two most powerful words in the world, perhaps even the universe, when uttered with honest sincerity, can become a potent potion to stop the scroll, stir up some interaction and attract some influential attention. 

In summary, active engagement is sure to turn a passive online audience into a thriving, engaged community.  Interaction as the definition suggests is a kind of action that occurs as two or more entities have an effect upon one another.” In this instance, that's you ...in the process of identifying your ideal client.

There you have 3 ideas that when applied properly are proven to increase interactivity, if you want more …follow the link.

I’m confident that we’ll be able to create even more unique ways for your audience to interact with you and your business! Until next time, as always remember, Your Database is your most valuable asset and Database Fitness = Database Growth
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PS: If your current Database Strategy does not allow you to create campaigns filled with opportunities for interactivity, let’s chat about what will work better for you and your business.