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Word for Week 27: Clutter – Is Digital Clutter blocking your ability to grow your database and what can you do to cut through it?
The chosen definition of clutter: is a lot of disorganized stuff in one place.
Insight: Clutter isn’t just the stuff in your closet, It’s anything that gets between you and reaching your goals. – EasyOrganizedHomes.com
That’s a great insight, but I’m not going to peek into your closet this week, instead, I’m going to have you consider what happens when your potential client is browsing for a business service like yours, or when a social media group that you’re a member of makes a post, or any other activity that put’s the message you are trying to convey into a cluttered heap. I say “clutter” affectionately, because everyone has the right to believe their message is the most important.
There’s a lot going on out there and I’m sure you are not posting or even sadder paying an agency to post for you in vain. You want results. And while it takes every business some time to get traction and build an audience, there are ways to project your business through the clutter.
Many inquiries you receive for new business may come from referrals, but you also want to attract new people to your database from the hard work you do in your networks.
You have absolutely no control over what appears to the right, left top or bottom of your messages, videos or images, however, you do have control of how your messages stand-out and get ahead of the clutter.
Indeed, there are some really spectacular posts, ads and messages being presented …so what does that make your posts chopped liver? Well, just because your budget may be a bit on the challenged side, theirs is still plenty of opportunity for your messages to make an impression with your target audience. Here are a few tips to consider when you are planning your online communication strategy:
1. Use images that speak directly to the subject you want to convey. If there are words in your post …and I suggest there should always be a few choice words and at least one hashtag but no more than three, so even if there are words, the image alone will tell a story and the story should be the focus of the action you want the viewer to take. With all of the clutter surrounding your post, you may only have a split second to make a positive impression.
2. Use text on the image sparingly. Don’t clutter the image or banner with words. Again, whenever possible let the image speak for the subject and if having words is required (like an event or such) be sure to leave spacing and make it easy for your viewers to clearly get your message.
3. Don’t forget to include the correct URL or link. How many times have you noticed a post, took precious time to read it, got excited about it, wanted to learn more and there was no link to take you to the next level? Your call-to-action should be your primary reason for a business post and you should always provide an easy way for the viewer to take your call-to-action.
That’s just three actions you can consider in combatting the clutter surrounding your messages online. I’ve got at least 20 more that can be tailored to fit your individual business needs.
You can schedule a chat with me on this link and we can develop a strategy for making your online activity stand out from the digital clutter.
We want new people to take notice of your business and follow your call to action. We want to help your database grow in a systemized, organized, and coordinated way…because your database is your most valuable business asset. Until next time, Bye, bye.
With Paulette Smith