Engage

An Audio Version Has Been Prepared for Your  Convenience

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I want to mention this; remember to update your Websites with your most recent post-COVID policies! Let your visitors know everything they need to feel confident and welcome. 
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Word for Week 24 – Engage

Meaning – “…In Star Trek Next Generation terms it means: “Step on the Gas”!

Insight – Did you know that Captain Jean Luc Picard was not the first and only
Star Ship Captain to capture the catch-phrase “Engage”? - Craig Elvy of ScreeRant.com 
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Of course , every one is not a “Trekkie”, but I dare say for those of us who are, it’s difficult to imagine anyone else using the word with the same conviction, confidence and coolness as Jean Luc.
No doubt, you probably thought I was going to take you in the direction of social media and how to engage with your online audience.  And yes, your online engagement is critically important, but that's not the path we are taking today...at least not entirely.

I selected the word "engage" for the way it relates to the word “action”, because in order to “engage”, some sort of action is required.  That’s what a Star Fleet Captain expected when they uttered the word, and as for you...a small business owner, that's the primary way to get your database growing.
 
The thing is, there are so many ways to engage with your audience, it can be overwhelming at times to know just what to do, when to do it and how to do it. 

At Team DonPaul, we stay at the ready, to help you unravel the knots in your plans to engage, and I’d love to chat with you if you need assistance.  

 To get you engaged with your audience and to stay engaged, consider these steps:

1. Take the time to make sure you are engaging with the right people. Inside your business, outside your business and all around your business … don’t be afraid to ask yourself WHY you are filling your circle with certain people and WHY are they attracted to you?  If it’s personal then that’s all well and good, however, if it’s business you want to identify the balance, and use it to your mutual benefit.
 
2. Once you feel confident that you are getting in front of the right people, be sure you have a path open for two-way communication.  What do I mean by that? Very simply, be ready to listen to them and be ready to answer their questions on the level that meets their needs.
 
3. Use the tools that will help you get the job done.  The job depends on your goals and the outcome you hope to achieve. Try to avoid tools and trends just for the sake of appearing to be “trendy”.  Use due diligence when depending on so-called free tools. Nothing is truly free, not to say that you should not use them…just saying read the fine print.  And as far as that goes …always read the fine print no matter what.
 
4. Timing beats talent.  I know it seems like a conundrum; the best method for determining the best time to engage with your audience, takes time to develop.  Getting to know your audience takes time to develop and building trust takes time.  The database system you use to build relationships with your prospective clients is often the key to success.

In less time than you think, you’ll be creating a perfect-timing approach to stay top-of-mind with your most valuable asset, your database.

Until next time bye-bye.