DonPaul Enterprises - Marketing and Promoting Your Business
  • Home
  • About Us
  • Services
    • Landing-001
    • Web Sites
    • Logo
    • Intros
  • Business Directory
  • mm-blog
  • Database Fitness
  • Contact Us
    • Support2
    • MPQ

Connect With Us

Selling and Doing - Not the Same

3/17/2021

0 Comments

 
An Audio Version for Your  Convenience
Word for Week 11: Sell

Definition: "...to sell is to provide something in exchange for money."

Insight:  “Approach each customer with the idea of helping him or her solve a problem or achieving a goal, not selling a product or service." -- Brian Tracy
________________________________________________________________
This is week eleven and I’m going to assume that you are meeting new people every day, online and off-line, and I hope you have a few people in your database by now.  If not, you and I definitely need to chat!

Your approach to selling can sometimes depend on whether you’re selling to individuals  or to businesses. This conversation is geared primarily towards the B2C or business to consumer business owners. Everyone you meet will not become your customer or client.  Indeed, some of them you do not even want for a client, but let’s look at some of those that you’d love to have come onboard. If they are not taking the action you want them to, then take a look at what you’re are doing and how you are doing it.

What do I mean by that?  Okay…here’s an example, if I ask a physical fitness trainer what she does for a living, she may say “I’m a physical fitness trainer”.  Now  if I ask her what she’s selling, she might say “I’m selling Physical Fitness Training.”   
Picture
But actually,  that’s not true. And if she is marketing her services that way … and if you’re marketing your services that way, I’d say you both are leaving money behind. Why? Because what she’s really selling is the RESULTS of the Physical Fitness Training Services that she provides.

Database fitness follows some of the same  concepts When we say we help our clients attract an ideal audience to their database ... that’s really what we do.  But what we are selling is the growth you will encounter, the invoices you’ll start to bank and the confidence you’ll experience in the knowledge  that you are consistently reaching your goals.

I hope you will seriously consider using  this concept in your own business. Ask yourself how much better your customers will be after they start using your services. Let’s flip the coin before I go and take a quick look at the reasons your clients may not do well under your guidance….I’ll say one thing about that…the customer is not always right.

If you develop a plan and the customer does not follow the plan … that is not within your control, but it is a great indicator that you may not have selected an ideal client.  Selling to an ideal client will give both of you a feeling of value and importance. Just remember, you are selling the results of your services and the best you can offer your clients.
​
Here it is in a nutshell.  Separating  what you do from what you sell takes a certain mindset.  If you believe you need assistance in developing this approach, I’d like to help.  Just follow this link to my scheduler and see how in just a few moments we can shed light on this topic.

Your Database is your most valuable asset!
0 Comments
    Welcome to
    DonPaul
    Marketing Moments
    DonPaul Marketing Moments
    With Paulette Smith

    Subscribe to
    Marketing Moments

    Topics

    All
    B2B Marketing
    Balance
    Believe
    Blog
    Brand
    Challenge
    Clutter
    Colors
    Commitment
    Communication
    Competition
    Consistency
    Content
    COVID 19
    Criticism
    Database Building
    Desire
    Directories
    Discipline
    Disclosure
    Email
    Emotions
    Engage
    Failure
    Focus
    Fonts
    GDPR
    Goals
    Growth
    Hashtags
    Ideal Client
    Images
    Interaction
    Jewels
    Jingles
    Landing
    Leads
    Marketing Wisely
    Mentor
    Mobile
    Motivation
    Niche
    Ownership
    Photos
    Process
    Productivity
    Profiles
    Ranking
    Reach
    Relationship Building
    Research
    Retention
    Reviews
    Security
    Sell
    SEO
    Site Maturity
    Slogans
    Social Media
    Steps
    Taglines
    Tenacity
    Time Management
    Tracking
    Traffic
    Trust
    Typography
    UVP
    Video
    Video Ads
    Video Commercials
    Visibility
    Webinars
    Website

    RSS Feed


DonPaul Enterprises, Llc
New Carrollton, MD 20784
Call: ‪(202) 743-2107‬
CONTACT US
Terms and Conditions  ||   Privacy Policy   || Schedule a Training Session
  • Home
  • About Us
  • Services
    • Landing-001
    • Web Sites
    • Logo
    • Intros
  • Business Directory
  • mm-blog
  • Database Fitness
  • Contact Us
    • Support2
    • MPQ