A branding kit can be defined as a global template that you use to create your online presence and everything about your business presentation to the public.
An bad example would be if a potential client found your social media page and liked it …then went looking for your webpage and other information about you/your business and everything they found looked different on every platform they visited. So where your “logo” might appear on these pages there would be no other identification…that leads to lack of trust and an unprofessional presentation.
While being creative is a gift, when it comes to clients recognizing your brand across multiple platforms you want to use your creativity to be intentionally consistent about your branding.
What’s in a Branding Kit?
- · Your Logo
- · Your Brand Assets (tagline, slogan, jingle, packaging, names, etc)
- · Your Color Scheme (Listen to recommendations for colors and emotions)
- · Your Images (clear, sharp, relevant, and sized appropriately
- · Your Typography (Readable fonts and not to many variations)
- · Your Contact Information (Listen to why business email is important)
All these elements should be consistently recognizable in every platform facing the public.
Seasoned business owners probably already know this. Those new to business branding may not know the real importance. They may shake it off. It’s easy to take short cuts …it’s easy but not wise.
Another point before I go on …consistency in branding helps every other entity that’s trying to help you grow. It makes it easier for your friends, family, vendors, your fans, your followers, and your potential customers to find you and share your information. And you want to be easy to find.
Whether you are new to business and looking for a branding ideas to help grow your business or you if are a seasoned business owner looking towards your future database growth, check out my recommendations at DonPaul.com That’s DONPAUL.com and schedule consultation, it free, I won’t make you cry and you’ll walk away with at least one idea that you can start using immediately.
All humor aside, wherever you are on your business journey …your database is your most valuable business asset. Take it seriously.
Until next time …bye bye.
Stay safe, stay well, and stay blessed.