In 2021, I spent the year talking about the mind set it takes to grow your database. I ended each message with a single phrase "Your database is your most valuable business asset."
I’d like to congratulate all of you who followed my recommendations and added customers, clients, subscribers, members, volunteers to your company I know you made more sales, booked more consultations, filled up more Webinars ..and well … that’s the point…you did it, even with the pandemic still affecting our lives and our businesses, you did it.
This year, I'm not moving away from the importance of mind-set, but I'm adding messages about tools.
Getting into conversations about tools can be tricky because various tools work differently for various categories of businesses and what works well for one business may not produce the same positive outcome for another. But we’ll cover that in future sessions.
I'm going to simply share with you some knowledge that’s proven to help grow your most valuable business asset…your database … no matter what kind of business model you follow B2B, B2C or nonprofit or what type of product/service you provide.
Let’s get started with the importance of using a professional email address. That’s a tool that can help grow your database in a subliminal way. If you use "@Gmail.com, or any of the other top email services " for your business address opposed to using "@MyCompanyName".com or .org." You’ll want to consider making a change, and here's why
Using your company name brings you many advantages, ultimately leading to database growth.
Oh well, I could go on and on about but the benefits and importance of using a professional email address, but I believe you get the message...and the message is the investment you make in creating a professional email address is well worth it.
The cool thing is that you don't have to break the bank to get it done. Of course, you'll need a URL or domain name, but if you're not ready to create your site, you can still create your professional email box. If you already have a website then your provider can help you set up a professional email and usually for less than $50 a year! You can then have your mail forwarded through Gmail, Yahoo, or whatever service and keep the conveniences that you love!
Team DonPaul can help you with all of this and we can set you up…so if you still have questions about the importance of having a professional email address?
Just use this link or click the button to schedule a chat we’ll go into another year of growing your most valuable business asset...your database!
I’m answering a question this week from Joel in Amarillo Texas:
"Why are less optimized sites ranking higher than mine?"
This week's question comes from Linda in Newark, New Jersey
"Do I really need to invest in a CRM Database system?"
Submit Your Marketing Questions Below in the Comments Section
Welcome to the start of our new series DonPaul Marketing Moments on Buzz Talk Podcast with Gail Flowers, Buzz Talk Host and Digital Media Producer.
This is where we share with you a weekly tip or idea to help grow your client list. We know you are busy, so we won't overwhelm you with lots of stuff. Just one easy, affordable action that you can take to bring more visibility to your business and help you build more productive business relationships.
In this first episode I'll talk about the most overlooked word in your marketing plan.
If you have a question or comment for the show or if you'd like to a guest speaker, please summit your request below! Looking forward to helping you grow!
With Paulette Smith