You pull out your mobile device, you find some good light, you take a head shot, or you get a friend to do it, then you post it as your profile pic and you’re done.
This is true…but there’s a bit more to it … and this conversation is for business owners who want to get the most out of their networking platforms.
First of all what is your “profile” pic? Well it’s that image that typically shows up in the top right menu or someplace prominently on the page. The primary purpose is to help visitors identify that they have indeed landed on the correct page.
It's good to have accounts only where your audinces live, and to be consistent throughout. This not only serves as a beacon to light the path to your business, but it also builds trust and that helps you to build your database.
Have you ever wanted to learn more about a business or its owner(s) but found it almost impossible to connect with them across various networks because you can’t easily find them?
Your profile image is one of the easiest tools to manage that can bring your unique offerings to your targeted audience. Even though may be a thousand people named Paulette Smith and hundreds of businesses named DonPaul Enterprises, you will always be able to find me and know that it’s me because my profile images personal and business are consistent across the popular platforms.
In summary, whatever you decide to use for your business and/or personal profile image think of your audience, your goals, what you are trying to accomplish?
Be consistent. Use your profile pics to make it easy for your audience to find you, connect with you, share and follow you. Just this simple action can make it easier to grow your most valuable business asset…and you know what that is … right it’s your database.
If you need advice on making decisions about branding for your business, or personal profile, please set up a complimentary strategy session with me. You can follow the links in this message, or if you are listening in, come to donpaul.com and click on Contact Us When you do that, then it’s my promise that you’ll come away with ideas that you can use right away! Until next time …Bye Bye
With Paulette Smith