Audio Blog 4 mins
This is Paulette Smith with your DonPaul Marketing moments. We’re still working on building a Branding Kit for your business that will ultimately lead to growing your most valuable business asset…that right your database. In the previous two blogs we touched on your logo and Taglines, Slogans, and Jingles.
Next on our list is Colors for your brand and we covered the topic of colors and emotions in an earlier article. (Note) If you are an audio subscriber, we appreciate you. You’ll find active links to previous topics when you check out the online text version of this blog.
Moving on, this session is all about Images and videos. of course you know your images and videos need to be sharp, clear, relevant and sized properly, but of course as with everything that touches your brand, there’s a lot more to consider.
If you’ve hired a professional, or if you have resources to create for you then kudos, but if you are on the DIY (Do-It-Yourself) path, there are many graphic apps available to help you create stunning images like Canva.com for example and many generous talented photographers who have contributed their work to free stock image sites.
A word about some of my favorite stock image sites like Pexels, Pixaby, Nappy, and Unsplash, you find that experimenting can be so much fun…however you’ll want to always keep in mind that when it comes to your BRAND, you’ll want to BALANCE your individual creativity with marketing best practices that align with your audience, that means align with the people you want to serve, the people you want to sell to and the people whom you want to see your business as their go-to solution.
Always follow the rules and be careful of the sites you visit to avoid picking up a virus or a bug. Oh and remember… that anything claiming to be free, has a cost…either in flexibility or freedom; so be sure to read the fine print.
I’m including video creation in this discussion, because videos follow some of the same rules, meaning lots of freemium creation apps and trusted statics have proven the power of video is an awesome tool to help build your brand by attracting new visitors.
Finally, I’d like to encourage you …whether you’ve hired a professional, a freelancer or going DIY, be sure to tag your images properly use alternative tags on your web site, and blogs, and in your social medial posts use hashtags. Be consistent with that practice. The search engines love textual tags and it makes a better user experience for your visitors as well.
Team DonPaul understands that images and videos are very important tools in your Business Branding Strategy. We want to help you visualize how your Branding Kit relates to your overall success.
If you’re here, reading or listening and you want to be sure your branding kit is up to par, this is an invitation to chat with me! Let’s make the most of your brand …and building your most valuable business asset…of course you know what that is…right? Correct, your database. That’s all for now, until next time, Bye-Bye!
With Paulette Smith