An Audio Version for Your Convenience
Word of the Week: Interaction
“… a kind of action that occurs as two or more entities have an effect upon one another.”
Insight for week 08 - It’s not enough to have a large audience online. You need to be actively engaged with them and they need to interact with you. Here’s why you should make it happen and how.
It’s pretty well-known that only 10% or less of your social media circle even get to see your posts ... that is unless you are paying for ads or boosting. Here, I'm talking about organic reach, and that makes it even more imperative that you identify who’s in your audience and if they are really your ideal clients.
Your database provides you with ownership - and ownership allows you the capability to display your “Unique Value Prospective”; that means with the click of a button you can entice them away from the clutter and white noise of the crowd. You can take them to a place where only you will address their issues and give them a sense of knowing that their issues are going to be taken care of.
Ahhh ... you want to know how to get them to actually click that button! Right?
I’ve gathered 10 ways (and even more) to get your ideal audience to stop scrolling, interact with you and accept an invitation into your database. And here, I’ll share just 3 of them with you, right now.
1. Ask Questions. What challenges have they overcome? What ideas do they have? Be prepared to listen and offer a method that will be private for them to provide feedback. Be prepared to invite all commenters to join your email list. Hold on to your trade secrets, but be prepared for deeper discussions and in-depth insights. If you are serious about building your database, meet them online and bring them off-line
2. Host Webinars, Google Hangouts, FB LIVEs, Publish a Blog or a Newsletter. All of these strategies share one common approach to success, and that is consistency. These are not one-and-done marketing tricks. If your lifestyle does not support the stability, reliability, uniformity, and the discipline required to produce this type of media, then honestly it’s best not to begin …until you can.
Why? Because these are not activities that can simply be added to your “to do” list. All of these traits help build trust with your audience and if you fail to provide them, you can lose trust and lose money. Building your ideal client list can easily start here.
3. Thank You – Yes…THANK YOU. The two most powerful words in the world, perhaps even the universe, when uttered with honest sincerity, can become a potent potion to stop the scroll, stir up some interaction and attract some influential attention.
In summary, active engagement is sure to turn a passive online audience into a thriving, engaged community. Interaction as the definition suggests is a kind of action that occurs as two or more entities have an effect upon one another.” In this instance, that's you ...in the process of identifying your ideal client.
There you have 3 ideas that when applied properly are proven to increase interactivity, if you want more …follow the link.
I’m confident that we’ll be able to create even more unique ways for your audience to interact with you and your business! Until next time, as always remember, Your Database is your most valuable asset and Database Fitness = Database Growth
PS: If your current Database Strategy does not allow you to create campaigns filled with opportunities for interactivity, let’s chat about what will work better for you and your business.
An Audio Version for Your Convenience
Word of the Week: Communication
“ … the imparting or exchanging of information or news.”
This is week 07 – Are your marketing efforts falling on deaf ears? …A hearing aid is not the answer.
The painful truth: if you are communicating with your database regularly and there is not a lot of exchange going on, then you are having a “come to the truth moment”. It’s simple, your communication efforts may have reached a plateau. Your messages are falling on deaf ears and you have to figure out a fix.
Let’s step back momentarily, to our earlier comparison of physical fitness and database fitness.
If your physical fitness workout is not continually evolving to keep up with the increases in strength and endurance that your body is making, plateaus will occur. The natural fix is to look very carefully at each action you are taking. Your diet, your activities, your mindset, and your spiritual outlook; any or all could affect the positive outcome of moving forward.
When you are able to identify the area that is polluting your quest for victory, you’ll have very little trouble pushing forward and gaining control of your original intent. Your desire will help you stay on track to avoid plateaus.
“Desire” leads us back to our concept of Database Fitness and your business goals. Because learning what’s holding you back is not enough to move you off the plateau. You must have the desire to either let it go of a negative and/or embrace a positive to move forward.
Let me share an example from one of our small business clients, whose communication efforts appear to have reached a plateau. We’ll call her Beth. Beth is a service provider. She produces a weekly newsletter, and she tracks her statistics monthly.
Now let’s look at some statistics Beth is seeing in her database:
Beth’s overall desire is to increase the clicks to her CTA to a min of 50%. Since we know that more opens will increase the possibilities of more clicks on her CTA it’s a good idea to look carefully at the 300+ contacts who did not open her communication and determine:
In summary: Even if you are using a so-called “free” CRM database system, your time and talent for running the system is too valuable to spend it on people who are not engaging. Revisit your definition of your Ideal Audience. Make the choice to extract people who are not engaging. Make the commitment to put in the work required to attract more ideal clients to your database.
The marvelous truth:. When you are communicating the right message to the right audience your open rates and the clicks to your CTA will be unmistakable!
If your database system is a spreadsheet, or if you are uncertain of the right CRM system for your business and marketing needs, we are ready and able to help guide you. Let’s chat.
Database Fitness = Business Growth
#17 - Marketing Around COVID-19. Step 2 success strategy for 2021
We've talked about the first focus to take you into the new year; “understanding your client's problems and providing solutions.”
Now let's look at step two: “Keeping the communication channels open, following up and relationship building.”
There is a long running theory that business owners should take a break around the holidays, step-back, relax, because sales are not going to be good anyway.
I do not recommend that theory to my clients … at least not my clients who are looking to grow their business in the coming year.
Today one of my clients said to me: “I awake each day and work on my business as if I’m hungry …and trying to earn income for my next meal.”
That statement was so powerful to me, I will never forget it. And while I can’t and won’t advise a business owner on how hard they may need to work to reach their goal, I can attest to knowing that achieving some goals will not be easy. However, for the resting part, there is a formula, and it is pretty simple.
You know it’s time to rest when: You have all the income you want, and you have all the free time you want, then it’s okay to rest. Otherwise, you should put the pedal to the metal!
Consistent communication is KEY to forward motion.
Let’s take a look at where you are now: You have identified your target audience and their problems …and you've determined that you have the solution.
As you position yourself, remember, not everyone will become your client the first time you communicate with them, but they may REFER others to you, and that's more likely to happen if you communicate consistently with your database.
No .. I’m not recommending sell, sell, sell; after all if you truly have a solution and if you are sending your messages to the right people, then all that’s required is patience, continuing to build your list, and a sincere desire to solve their problem.
So it's more about "telling" them how you plan to solve their problem, and not so much "selling" them on the tools you'll use to do the job. BE honest and provide genuine answers.
By the time my next letter arrives, it will be a New Year! I’ll cover the final step in my three-step strategy for a successful 2021 in your business.
If you want to get a head start, there's no need to wait, schedule a chat on a day and time that's good for you.
With Paulette Smith