Audio Blog - 6 mins
We’re going to continue the discussion on your branding kit …we’ve look at the kit in general and started identifying specific tools in your kit. First it but not necessarily in this order, there’s your logo, and today the topic is formed around branding assets like Taglines, Slogans, and Jingles.
So what about a tagline? We all know how popular Indeed.com is and they say: If your business has a descriptive name that tells people what you do without needing extra information, Then you might not need a tagline.
This is what I say: if you can come up with a tagline, a slogan, or a jingle, that you believe moves your audience to want to build a relationship with you, and take your call-to-action …then yes…you should go for that.
First, let’s wrap a simplified clarification around the difference between a tagline and a slogan. A tagine is typically tied to the business in general and may last forever, a slogan is usually tied to a specific product or service and may change or evolve. I’m going to use mine as an example, Keeping your business online on target and on budget.. and I’ll give you one of my slogans later.
Here are just 3 of many essentials we found on another popular marketing resource Formulate.io that you may can consider when “highlighting your brand, your story, and keep your product, or service, top of mind.”
1. Benefit-driven. A benefit-driven tagline get’s straight to the point in telling your target market what’s in it for them, (we call that the wiifti) Our tagline tells you that our services are designed to keep your Web presences online, we’re going to keep you on target with your business goals and we’re going to keep on budget. We’ve never changed our tagline over the years, because our clients are still looking for the same benefits and we’re still passionate about providing the same benefits…Everything there is in alignment.
2. K.I.S.S. (Keep it Simple Sweetie). Simplicity, similar to most online branding and advertising principles, is the key to catching the attention of the viewer easily without any distractions to the message conveyed. Some businesses create a tag line that’s so ambiguous the meaning of the tagline needs to be researched. Good luck in today’s competitive market believing anyone will actually do that…no, they’ll just skip to the next company.
3. Unique. There’s only one YOU in the entire world. Use that uniqueness to your benefit If your tagline is very similar to a competitor, or immediately brings a competitor or a bigger company to mind, that could cost you loss of impact and make you look like an impostor…or simply cause you to be ignored as just another brand in an ocean of brands.
And a word about the world getting smaller everyday…when creating your unique tagline, remember to consider words have different meanings in different languages, countries and cultures…and that’s why copyright and trademark professionals are becoming more and more essential.
Let’s move on to slogans…what about them? They can be pretty similar to taglines and as I mentioned, are typically tied to products or services which may change over time and if you research famous taglines and slogans on multiple resources you see they are used interchangeably. For example, with our SuperScarves.com product our slogan is someone you know needs a caress. That slogan is tied to three elements, the feeling of soft silk in the, the ideal gift factor and sales support our maternal mental health initiatives.
And now, what about a jingle or a little tune? Well, once again your business goals and your target audience would play a big role in the creation, along with your marketing tactics. If it is your plan to provide video content to your audience, and we highly recommend that you do that, then a jingle could work very nicely into your broadcast intro and outro. Jingles are memorable, because they get into people’s heads and stay…and stay and well you know what that’s like!
The really great thing is that with today’s apps, tools and resources …it’s much easier to build your brand with a custom tagline, slogan or jingle. If you want to strategize on getting started, just schedule a chat with me, I’d love to connect with you and learn more about your business.
And Hey, if you already have what you need, but your looking for new ways to grow, that’s a good reason to chat with me as well! Let’s make the most of your brand and building your most valuable business asset…of course you know what that is…right? Correct, your database. That’s all for now, until next time, Bye bye!
With Paulette Smith