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Word for Week 28: Emotions - How colors affect the emotions of your potential clients.
Definition: “…instinctive or intuitive feeling as distinguished from reasoning or knowledge.”
Insight: We might be the master of our own thoughts, still we are the slaves of our own emotions – mostpharases.blog.spot.com
This discussion could have easily been placed under “Branding”, but I choose to give it the headline of “Emotions” because first, the two have so much in common and second, both words work heavily into building your database. Which, as by now week 28, you must know is the primary focus here at DonPaul.
If you are not already familiar with the importance and relationship between the colors in your branding and appealing to the emotions of your ideal audience, then I’ve got news for you. It is important. It helps build relationships and beyond that, the science of psychology and color in marketing is simply fascinating.
Of course a basic search on the topic will tell you more than I ever could and it’s worth taking the time to learn about colors in your marketing scheme because getting new people into your database and keeping them is an arduous and ongoing mission. Using subliminal tools is way to make that mission more possible.
For example, Printivity.com says:
“A factor as small and seemingly simple as the color of a product or the color of branding may compel or discourage someone from a purchase or cause someone to choose one brand over another.”
The chart I’ve included this week, will give you some insight. Think of the millions of dollars big companies have spent to learn this valuable info and it’s all available to small business owners. You have it at the tips of your fingers … but are you using it to your advantage? This is something that all business owners can tap into, especially start-ups … because they are just that …starting up with a clean sheet.
So here we are ... the chart gives you an idea of how you can apply colors to attract more ideal audiences without saying a word! How super is that?
Now you turn to your branding, and some of you…not all, but some will see that you actually chose YOUR own personal favorite colors and not the colors related to the emotions you wanted to evoke in your prospective clients.
What can you do to change things? First, it’s not mandatory that you change anything; Color selection for better marketing results a is recommendation … it’s based on proven science, but it is still your business and it’s your decision.
If you do want to make changes in your branding, there are lots of ways to make it happen, however my advice to you, is to take your time. Make a plan and think it over; especially if you’ve already been in business for a minute. If you’re already established, then you’ve already been building trust and you want to maintain that trust. We don’t recommend that you go changing overnight to a different look and feel.
Typically, it takes 3 to 6 months for a complete brand makeover to catch on and smaller changes can take 4 to 6 weeks. Your clients’ emotions may be riding a roller coaster while changes are happening so everybody needs to buckle up and stay alert.
At Team DonPaul we work closely with our clients to learn about their target audience, their goals and their expectations. Then we help them create a brand that will attract and engage new contacts, nurture and retain existing clients. It costs you nothing to find out more. Just schedule a complimentary chat with me and we’ll be on our way to discovering if you are using the best colors to appeal to the emotions of your potential audience. Here is a link to start the ball rolling.
It’s a solid formula: Your database is your most valuable business asset, your branding leads subscribers to your database so be sure to touch emotions by using colors in the best ways possible. Until next time…bye bye.
With Paulette Smith