You pull out your mobile device, you find some good light, you take a head shot, or you get a friend to do it, then you post it as your profile pic and you’re done.
This is true…but there’s a bit more to it … and this conversation is for business owners who want to get the most out of their networking platforms.
First of all what is your “profile” pic? Well it’s that image that typically shows up in the top right menu or someplace prominently on the page. The primary purpose is to help visitors identify that they have indeed landed on the correct page.
It's good to have accounts only where your audinces live, and to be consistent throughout. This not only serves as a beacon to light the path to your business, but it also builds trust and that helps you to build your database.
Have you ever wanted to learn more about a business or its owner(s) but found it almost impossible to connect with them across various networks because you can’t easily find them?
Your profile image is one of the easiest tools to manage that can bring your unique offerings to your targeted audience. Even though may be a thousand people named Paulette Smith and hundreds of businesses named DonPaul Enterprises, you will always be able to find me and know that it’s me because my profile images personal and business are consistent across the popular platforms.
In summary, whatever you decide to use for your business and/or personal profile image think of your audience, your goals, what you are trying to accomplish?
Be consistent. Use your profile pics to make it easy for your audience to find you, connect with you, share and follow you. Just this simple action can make it easier to grow your most valuable business asset…and you know what that is … right it’s your database.
If you need advice on making decisions about branding for your business, or personal profile, please set up a complimentary strategy session with me. You can follow the links in this message, or if you are listening in, come to donpaul.com and click on Contact Us When you do that, then it’s my promise that you’ll come away with ideas that you can use right away! Until next time …Bye Bye
Today I’m answering a question from Anthony in Tupelo Mississippi - about Facebook Video Ads …are they Really effective?
Here are three important considerations when expecting success with your video ads on social media platforms....and guess what? You may be overlooking one of the most important factors for success.
Would you like to strategize on how to make your small business budget payoff with posting your videos online? I’d love to help you come up with some fresh ideas…. just schedule a complimentary consultation with me
This weeks question is from Michael in Bel Aire MD and he’s asking: "How Can I find success in making B2B COLD calls?"
Telephone Cold calling is an age old process, but the times have changed! you can use many non- intrusive methods and tools to engage with businesses to start building B2B relationships.
This week’s question comes from All over the US and even from some of our European clients
Here are just a 3 things for small business owners to consider for compliance: (a small disclaimer …my advice is not legal and I’m referring to collecting the most basic data like names, numbers and email): okay?
This week’s question comes from Harold in Lancaster Pennsylvania....
Do you have any advice on how to approach businesses?
This week our question comes from Melanie in New York City, NY
She wants to know: "How might recent news reports on social media personal accounts like Facebook affect her online Business presence?"
This week, our question comes from Dr. Whitcome in Seattle Washington
"What’s the best way to use #hashtags?"
Submit Your Marketing Questions Below in the Comments Section
This week our question comes from Joshua, in Riverdale MD:
"I’ve heard that “Content is King”, but with so many different social media platforms to feed, how can I ever generate enough content to stay fresh and relevant?"
Listen in as I give Joshua tips on staying stress free over ways to come up with great content!
Enjoy our most recent DonPaul Marketing Moments on Buzz Talk Podcast with Gail Flowers, Buzz Talk Host and Digital Media Producer. Each week, we'll be answering questions sent in by small business owners from around the globe.
If you have a question you'd like to submit, for a DonPaul Marketing Moment Answer, please use the comments section below. Looking forward to connecting with you!
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