Professional Email

​In 2021,  I spent the year talking about the mind set it takes to grow your database. I ended each message with a single phrase "Your database is your most valuable business asset."

I’d like to congratulate all of you who followed my recommendations and added customers, clients, subscribers, members, volunteers to your company I know  you made more sales, booked more consultations, filled up more Webinars ..and well … that’s the point…you did it, even with the pandemic still affecting our lives and our businesses, you did it.

This year, I'm not moving away from the importance of mind-set, but I'm adding messages about tools.

Getting into conversations about tools can be tricky because various tools work differently for various categories of businesses and what works well for one business may not produce the same positive outcome for another.  But we’ll cover that in future sessions.

I'm going to simply share with you some knowledge that’s proven to help grow your most valuable business asset…your database … no matter what kind of business model you follow B2B, B2C or nonprofit or what type of product/service you provide.

​Let’s get started with the importance of using a professional email address. That’s a tool that can help grow your database in a subliminal way.  If you use "@Gmail.com, or any of the other top email services " for your business address opposed to using "@MyCompanyName".com or .org."  You’ll want to consider making a change, and here's why

Trust
People do business with other people that they KNOW, LIKE and TRUST.

Your professional email is a sign that that you are seriously vested in your business. That helps others build trust in your company.
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Show Ownership
You don't own Gmail, Yahoo, Hotmail, or any of the other top email company, your potential clients know that as well.​

Factually, in the B2B (Business 2 Business) environment many government mail servers and other large organizations will accept business email unless it is from a professional address ...because they know the company has not ownership there.
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​Maintain Brand Consistency.
Always strive to consistently put your company's name ahead, before any other and at every opportunity

Security.
Indeed, Gmail spends millions on security...and yet, anyone and everyone can create dozens of accounts "@Gmail.com" while only you or your authorized staff can create email @mycompanyname.com, .org. This helps your clients know it's really from your company.

​Using your company name brings you many advantages, ultimately leading to database growth. 

Oh well, I could go on and on about but the benefits and importance of using a professional email address, but I believe you get the message...and the message is the investment you make in creating a professional email address is well worth it.
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The cool thing is that you don't have to break the bank to get it done. Of course, you'll need a URL or domain name, but if you're not ready to create your site, you can still create your professional email box. If you already have a website then your provider can help you set up a professional email and usually for less than $50 a year! You can then have your mail forwarded through Gmail, Yahoo, or whatever service and keep the conveniences that you love!

Oh and one last tip...when you do create your professional email address, please don't make it "INFO@mycompanyname.com ...not only will you be missing a great marketing and branding opportunity for your company, but "info@" is often kicked into spam folders by other business recipient servers.

Team DonPaul can help you with all of this and we can set you up…so if you still have questions about the importance of having a professional email address?

Just use this link or click the button to schedule a chat we’ll go into another year of growing your most valuable business asset...your database!

Schedule a Chat