Word of the Week: Crucial
“...decisive or critical, especially in the success or failure of something.”
For example: "It is crucial for small business owners to identify their ideal Client and get in front of them!"
Ideal Clients make-up Ideal Audiences and Ideal Clients are the foundation for the success or failure of a business. Not Just any Clients….Ideal Clients.
At times, you may hear the terms “Target Audience” and “Ideal Audience” blended into the same discussion. A “Target Audience” and an “Ideal Audience” are not the same. Understanding the difference will help you stay focused and retain your winning edge.
Putting together an “Ideal Audience” can be challenging…Why? Because wherever there’s more than one person in the same room, listening to the same promotion, or holding a mobile device and reading the same content, there will be more than one interpretation.
Never-the-less, your honest desire to listen and offer solutions will be duly noted and the outcome will be reflected in the growth of your database. Never stop being your unique self and never forget that each prospective Client is unique as well..
Even though Clients may divulge similar problems, pain or desires, they are each affected in uniquely different ways.
The challenge for you will be maintaining patience and diligence in understanding the differences and putting a marketing system into place that will work to your advantage.
Within the broader spectrum, of a Targeted Audience you will find your Ideal Clients. They will be a specific type of person and the relationship you build with them will help them know they have met a match. They will hear your message. They will receive it. They will be drawn to you like butterflies are attracted to lilacs.
a question I get asked a lot: Is marketing Business 2 Consumer (B2C),.the same as marketing B2B (Business 2 Business). There is a difference, but there are some similarities as well.
Even though rapid growth on the Internet is bringing about a welcome change, most small business owners are not well-equipped to market to both consumers and businesses simultaneously. Research your market, define your Ideal Client, and stick with it. When the profits start rolling in (and they will) …then you can diversify!
So here we are, back at my beginning statement; "a crucial part in building a successful business is in building the right Audience."
If your database is not growing with the right people, then your business is not going in the right direction. If you’d like to improve the quality and quantity of your database…Let’s Chat!
Our primary goal is to help you grow your Ideal Client List. We help small business owners and burgeoning entrepreneurs clearly define the profile for their Ideal Client and convert them into paying customers.
With Paulette Smith