Week 2 - Know Your Audience. Know Them Well.
You need to know who your audience members are, what they like, and what problems they face. This shouldn’t be guesswork — research your audience to create a detailed target customer persona.
Whenever I meet a new business owner I ask them to describe their ideal client. Whenever they start the description with “Anyone” or “Everyone” my heart sinks a little. There is no product in existence that’s suited for EVERYONE. There is no service in existence that will please ANYONE and EVERYONE. Even the very air we breathe, which is an essential element to EVERYONE, can cause problems for some.... depending on the geographical area.
It takes time, patience and care and sometimes it takes revisiting.
It’s okay to get wrapped up in your own passion and it’s natural to be driven in your desire for success, however getting your message in front of the right people is imperative. Taking the time to research and reach out is well worth the effort, and learning to let go can be a benefit as well.
The right tools play an important role in developing your ideal audience.
Putting a robust CRM (Customer Relationship Management) system in place can be a powerful and yet affordable asset for a small business owner.
Your system can work for you 24/7 sifting and sorting, delivering and testing for the right people, and at the same time, your CRM system can politely keep informed those in the audience who may not quite fit your profile.
Best of all, your system will allow you to monitor your audience, identify those who are ideal and allow those who are not to quietly slip away with no bridges burnt in the process!
Whether you are just starting to build your audience or you have an established database that needs revitalization, we can show you some great steps to reach your goals.
If you are uncertain of the next steps to take, let's talk.