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Greetings and welcome to week 15 of DonPaul Marketing Moments!
Word for the week: Ideal
Definition: "satisfying one's conception of what is; most suitable."
Insight: "Focus on the ideal people you want to ATTRACT to your business or organization, and they will come." - Christine Joy
If the insight of the week puts you in mind of the phrase from Field of Dreams…”If you build it they will come”, let me clarify, right here and right now …. If that’s your entire plan, stop building! They are not coming.
I’m not trying to be a negative force, but for many years and even today, unfortunately many small business owners are stuck on that phrase: “If I build it, they will come”, and this includes nonprofits. Here’s the thing: that’s just a phrase from a movie and that movie had a 15 million dollar budget.
I have no doubt that if you have a 15m budget and you build something, someone will come, however …this message is for small business owners and nonprofits with great expectations but a slightly smaller budget.
If you are still onboard, here are some questions that when answered with a “YES”, will most certainly ensure they will come.
1. Do you know your goals? Are they written?
2. Do you know how many new clients you need in your database to reach your goals?
Have you set any time parameters?
3. Do you know how much income you need to make each month to reach/exceed your goals?
4. Do you have a plan in place to communicate with your audience on a consistent basis?
5. Do you have a plan in place to keep your audience engaged?
6. Do you seek advice/counseling/mentoring? Do you follow the advice you are given?
If you’ve answered YES to all those questions (they are all about you and your business, so you should know the answers), go ahead and continue to build …and never give up! Your ideal clients will come!
You can be sure of this because of your focus. It’ll be easier to identify your ideal clients and help them fulfill THEIR goals when you have laser focus on THEM and it’s easier to have laser focus on THEM when you have already defined your own goals.
To the contrast, everyone is not meant to be your client. When you have a clear idea of your goals and stay focused, it’s easier to avoid spending time on mismatched people and keeping them in your database.
So, when will your ideal clients come? When you can take your mind off “selling” and focus your attention on their pain, their problems and their desires, they will come. When you can easily explain to them how your solution aligns with their needs, they will come.
When you show them time after time your unique value proposition, they will come, and they will stay!
By the way, if you are still looking for answers to any of the questions I asked, perhaps Team DonPaul can help you prepare to say “YES” to all of them! Just schedule a chat with me and we’ll get started.
Always keep in mind, your database is your most valuable business asset.
Stay safe and stay blessed. Bye!
With Paulette Smith