Disenchanted

 The Version Audio is 4mins.

Word for Week 48 - Disenchanted

​Meaning: no longer believing in the value of something, especially having learned of the work involved with it: 

Insight:  “Opportunity is missed by most people because it is dressed in overalls and looks like work.” Thomas Edison
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I know many of you are going to wonder about the tone of this blog...I mean after all...we've nearly made to the end of another year that has been scourged and scarred by the pandemic ...but we made it through ... so why not end on a happier more festive word for database building? What's up with disenchanted being the word for the week?

Well, for one thing, we've got a couple more weeks before this year ends, and this week I've been thinking about the beginning of 2021 not necessarily the ending.  

I've been thinking about the small business owners who started out with passion and excitement to grow their database, but unfortunately made very little progress in changing the numbers.
And I've been thinking about those who had equal hopes who have met their goals and some who even surpassed their own expectations. 

From where I'm standing, there was very little difference in what the outcome may have been.  DonPaul Enterprises typically does not take on a client unless we believe there are reasonable opportunities for them to reach their goal.  We know that not everyone will, but we also know that even going in the right direction for one year can put a business on a solid path to success in the coming years.

So what made the difference? Mr. Edison said it well: “Opportunity is missed by most people because it is dressed in overalls and looks like work.”
However, there are some common stumbling blocks that clearly contributed to less success for some business owners:

• Lack of faith -  "When you shift your focus from success to service, your work/business will instantly take on more meaning and become more successful." Wintley Phipps
• Over confidence  - Overconfidence can cause you to misjudge others, opinions, beliefs, and abilities. Lost opportunities ensue. 
• Lack of planning - Leads to wasting time, money and breeds frustration, quitting
• Over planning - Leads to stalling and procrastination
• Lack of trust - Everyone is not "coachable", learn if you are ready for a coach before signing up.  
• Over-trusting - Your business is unique.  You'd need a huge budget and large staff to walk away for your business and still see it grow. 

With all of this taken into consideration still the primary reason I observed over the year of 2021  has been lack of action, for whatever reason or excuse and on occasion, I can place myself into that category as well. ...failure to take action is the underlying culprit to all database depreciation.

The good news is there is still enough time left in 2021 to create a plan for growth. Check out my schedule for openings to have a consultation ...and please, let's not make it a "New Year's Resolution" ...Let's make it an acknowledgment: that your database is your most  valuable business asset.

Until next time bye bye. 
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