What's At Your Core?

​An Audio Version for Your  Convenience

---

Word of the Week:  Core
​
“ …. a basic essential, or an enduring part …of anything.”
​
Insight for week 09 - You borrow from the greats, and you make your own path without losing the core of who you are.   - Michael B. Jordan
 
As I speak with people who are about to take the leap into their first entrepreneurial endeavor, often times I hear their excitement, but sometimes I hear a lack of clarity. They can vocalize what they want, but they can’t detail the steps in getting there. This is understandable. Many of us are feeling uncertain. Let’s face it – living through this pandemic, we’re all living in uncertain times. That said, in our lives and in our businesses, the compass that directs us toward success lives within us – within our very CORE.
 
It’s easy for me to say, with my years of experience and the tools in my kit, that I can help ANY small business owner with the challenges they face in marketing …however, that is not an entirely  true statement. I can help some business owners, and I have a proven record for that;  I’m honest enough to realize everyone is not my ideal client. This is a lesson I’ve learned from my own mentors and coaches and a lesson I impart to my clients.
 
To identify and attract ideal clients, we encourage you to focus on the CORE of your business and who you are as an individual. 

Getting to your CORE means honestly answering: Who are you? What’s your story? What’s in your toolbox (or skillset)? What are your core values and finally … What’s your unique personality? 
 
This is what we take into consideration to help our clients build a database of ideal clients. What we are all learning is, if you dig deep and stick with the basics, you’ll soon see how to apply what you teach yourself directly to growing your ideal database list. 
 
For those of you who love my comparison between physical fitness and database fitness, this is where you go into the refrigerator and the pantry and “get real” about what you’ve been putting into your body.

 With database fitness, we’ll get real about the core methods you’ve been using to attract your ideal clients. 

​Are you just following cookie-cutter advice from others or are you using your very own unique traits to build business relationships?? Please keep our insight for this week in mind: “You borrow from the greats, and you make your own path without losing the core of who you are.”  
 
Not unlike a physical fitness plan, what I’m proposing is not an overnight success strategy, however in a few weeks you can easily compare where you were to where you can be. 

Here’s my invitation: If you are a business to consumer (B2C) owner, I’m inviting you to a private, 30-minute consultation on attracting your ideal clients. If you are a business to business (B2B) owner, I have strategies for you as well. I promise you’ll come away with ideas and real strategies that you can use immediately and will speak to the CORE of who you are. Just follow the link.  

I’ll see you on the way to reaching your goals.