AUDIO - 5 Mins - YouTube Clips to Grow Your Database
I just received a shout-out from one of my small business owners saying that she believes she missed the April episode I thanked her …. and assured her that all is well.
I stepped away for a moment to put all of my energy into launching the FOZA Scholarship Fund Campaign. If you don’t already know about our Nonprofit organization FOZA Inc. just follow the link or visit FOZAInc.org and click on the link for the online action scholarship fund campaign. Thanks in advance for getting involved as an advocate for the awareness of maternal mental health. We are grateful for your support.
Now down to the business of growing your most valuable business asset… yes, that’s your database. I know you are always looking for ways to get more business through the door, and I’m always looking for life hacks to help you be more productive and creative with the limited time you may have.
Those of you who know me, have heard my advice about putting a system in place.
S.Y.S.T.E.M. – Saving Yourself Time Energy and Money.
So, here’s what I want to ask you: How are you using YouTube Clips? If you haven’t been using them, I’d like you to consider the benefits.
First of all, you may be asking “exactly what is a YouTube Clip?”
Well, I’m so glad that you asked. A YouTube Clip is a feature that allows you to extract (so-to-speak), a few seconds from your primary video to give your audience a little taste of what they’ll get if they take the time to view your entire video.
We all know that video increases your opportunity to engage with your audience and that in- turn can lead to helping you build your database!
Now you are asking: “How”?? Well just think of the possibilities! For starters you can give a CTA (that’s your call-to-action) in a wonderfully welcoming invitation to your audience.
I remember when I first saw this feature being used by a member in my podcasting circle. I was blown away by the way it made me want to consume more of her content and it’s not just for podcasters…clips can benefit anyone who is incorporating video into their marketing strategy. Talking about a competitive advantage…you’ve got it …at the tip of your finger!
A word of caution here (in the way of a metaphor): let’s you invite someone to dinner, but don’t give them your address. Now they may ask you for it, but they may just assume you weren’t serious about having them for dinner …and then you shouldn’t be surprised if they don’t show up! That means you have GOT to include the links to your call-to-action in your post …not just hashtags!
Not merely a link to your home page, unless your CTA is prominently displayed there, not to your Facebook or social media page unless you don’t own a Web page (and I sure hope you do own a Web page!!) and not even directly to your database unless you’ve prepared it with your free offering.
For example, my free offering is a 30 minute chat that I guarantee you will come away with ideas to grow your database; because I know that no matter what your business goals are, you are going to need people to take the action you are calling for.
And there it is! I hope you’ll try it!
When you create your next video, be sure to include a 30 second to one minute call-to-action.
And then, capture that CTA as a clip! It’s easy to do, just follow the link I’ve provided or search it up in Google Support
After a few posts you’re sure to see grow in your most valuable business asset … yes, you know what that is…your database.
Until next time Bye Bye!
With Paulette Smith