The Audio Version - 3 mins
Word for week 42: Trust
Meaning: ….firm belief in the reliability, truth, ability, or strength of someone or something.
When I say the word trust, regarding a business topic, I’m also certain you’ll think of the trust that’s built between a client or customer and you the business owner and I’d agree with you.
Most of you are aware that KNOW, LIKE and TRUST are the three elements that can lead a potential client into making a decision or taking the action you want them to take and yet many business owners expect that action to be taken before there’s enough time allowed for the KLT factor to take hold.
Things move very quickly in today’s world the way we eat, travel, play, even the way we speak we often look for faster and more rapid results. A polling of internet users revealed 40% of users abandon a Website if it takes longer than 3 seconds to load. But that’s a story for another blog.
The fact is, while we want many actions to take place faster… some things take time, they can’t be rushed … and building trust is one of those things.
The key to keeping a full complement of clients is to consistently reach-out in relationship building and to be equally consistent in communicating with your existing clients.
That’s a lot easier to do with a well-developed database management strategy. Your contacts are multifaceted, and your database should be also.
Trust is built when your potential clients and your clients believe you have their best interest at heart.
That’s why testimonials and personal recommendations work so well, they foster trust, but depending on your business category you’ll need to put in some extra work because each contact is different…even if you are selling the same product over and over, each person has their own unique needs.
So remember to take your time in building trust with your subscribers. Listen carefully to them and find out if they have a pain you can help ease, a problem you can help them solve, a desire you can help them fulfill or a goal you can help them reach.
If you can’t do any of these things then there’s very slim basis for trust to grow, but if you can help them with any of these needs all that’s required is nurturing …the trust is sure to follow and along with trust you’ll grow your most valuable business asset …your database! Until later, bye-bye.
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With Paulette Smith