An Audio Version Has Been Prepared for Your Convenience
Word for week 23 – Trends
Meaning – “…a general direction in which something is developing or changing.”
Insight – Some trends are not to be ignored…they should be watched and used to your advantage – DPE.
Every now and then you’ll hear terms like “Email is Dead”, or “Email is becoming obsolete”. If you’re a small business owner and you fall for that type of jargon, you're are missing out on one of the best tools to grow your business.
In this message, I’m not going to take a deep dive into all the benefits of email marketing, but I will say it is still one of the most cost-effective tools on the market and if done with care, it can be the mother of all nurturing implements.
My conviction on this topic was reinforced during a recent class I attended regarding digital marketing. The instructor was kind enough to share some research that made the importance of emails abundantly clear.
Check this out:
Statista is a German company, well respected internationally, and specializing in collecting market and consumer data.
According to the company, its platform contains more than 1,000,000 statistics on more than 80,000 topics from more than 22,500 sources and 170 different industries and generates a revenue of about €60 million.
If you are reading this, you can see the trend of emails sent per day is rising… If you are listening then I can tell you the trend is rising by billions each year with no sign of stopping. When it comes to your business, you can be sure these rising numbers are relevant.
What’s the best way for you to get the most out of the trend for the continuing rise of email use?
Well for one thing, I’d advise you to stop taking it for granted. Your contact list is a very serious matter! Without a doubt texting, webinars and other communication tools are not to be ignored, by any means, however, email can be used to keep data flowing in your direction and keep business relationships growing in multiple directions.
The key is learning to use the data you collect. Having an email list of hundreds of contacts is a good thing ….when you have a system to manage the list.
Follow this link to chat about all the ways we can assist you in putting your data to good use.
If you don’t already see the big picture, you soon will …And what’s the big picture?
Your database is your most valuable business asset , let’s make it meet its full potential.
With Paulette Smith