An Audio Version for Your Convenience
Word for the week: Timing
Definition: (Noun) The choice, judgment, or control of when something should be done.
Insight: “Timing beats talent, every time!” - Richard Kall
Have you been looking at the progress you’re making with growing your database and wondering why more of your subscribers are not opening your messages? We all know there are many elements working together for a successful email campaign, but what about timing? What if you knew the best time of the morning, afternoon, or evening for each of your individual subscribers to receive your message? Wouldn’t that be a good thing?
Let’s look at the definition I started with, which is “making choices, using judgment, and controlling when something should be done. But how can you know when your subscribers are opening their mail … and how can you control specifically what time a message you send out at 9am can reach subscribers who may be in different time zones?
Well, there are some really cool “timing technologies” that can work to your advantage and we’re urging you to use them, if you’re not already doing so. The ability to deliver your messages at the best time for your subscribers to receive and open them, can give you an edge over all the other zillions of messages going into your contact’s email box.
The two primary features I’m talking about here are:
1. Perfect Timing –
This feature allows your messages to be delivered at the “optimal hour of the day” when your subscriber is most likely to see and open your emails. That’s right! The email database marketing system “looks” at the subscriber’s trends or habit of opening mail and delivers your message at a time that it is most likely to be seen and opened.
2. Time Travel -
This feature delivers your email at a specific local time, regardless of where your subscriber is located! This is a great feature if you do business nationwide or globally!
Depending on your operations, requirements and goals, these features can play a big role in increasing the success of your open rate! And we all know, no matter how much talent we put into content it all wasted if the message goes unopened.
So now, we’ve come full circle with our insight from Mr. Richard Kall, who said “Timing beats talent, every time!” You’ve put a lot of talent into creating your content, and now you have the ability to let better timing help you make the most of it.
If you want to learn more about putting Perfect Timing and Time Travel to work for you in your business …just follow this link to schedule a chat with me … at a time that’s convenient for you!
Your Database is your most valuable asset.
With Paulette Smith