Insight: This message was published a while back, but every word is still relevant.
It's especially relevant because it speaks to the steps that are required to grow your business. It an old conversation about bringing in new business and now that the pandemic is easing up, we really need to focus.
Taking our business back to better health one step at a time…literally.
Not much has changed in that you need a set of steps to start with, and some basic tools, but beyond that, If you already have a Web site and a data collection system, (meaning a way to collect and manage people's contact information), then you are well on your way to success!
These three no-cost or low-cost steps I share with you are still good. It's the focus that you apply to grow your organization, and keep it “top-of-mind” with your audience.
Build up your organization’s social media profiles. Don't open accounts on every platform on the internet, just the ones that cater to the audiences in your ideal realm. Then invite like-minded groups and organizations to share ideas and successes with you. Finding others who have been successful at what you’re striving to achieve and build honest relationships with them.
Build your database by at least one new person a week! Most of us see or meet at least one new person on a regular basis, when we are “out and about”, or by design … at a meeting, etc. When you meet new people, who are willing to learn about your business, get their contact information and start communicating with them on a consistent basis.
Build your content with newsletters and blogs. It’s not necessary to write an epic novel every time you reach out to your circle! A simple daily or weekly quote, (someone else’s quote is okay … with the proper acknowledgement), can provide your audience with awareness of your organization, insight to your passion, , a deeper vision of your vision and a sense of ‘wanting to take the journey with you”!
Yes, simple prose can do that, but it must be applied thoughtfully, consistently and persistently.
So there you are …. three actions, of many, that you can take to use your existing tools more effectively and increase the diameter of your circle.
What’s stopping you? What’s holding you back?
Would it surprise you if I told you that just 30 mins a day of working at only one of these actions could take your organization into a more positive direction?
Give it a try.
And if you do not yet have your Website or Database, then don’t hesitate to connect with me. All jobs require the right tools. We can help you get started. Schedule a chat today. I am excited to get your questions answered!
As Always ...Your database is your most valuable business asset.