The Audio Version - 3 mins
Word for Week 45 - Research
Meaning - The systematic investigation into and study of materials and sources in order to establish facts, reach conclusions and make decisions.
Insight: Research does not guarantee success, it merely ensures expectations will not be overestimated. – Ms P. Quote
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As we draw nearer to the end of the year, I’m assessing how far we’ve come and I want to thank each and everyone of you for supporting DonPaul Marketing Moments. It’s not the first time I’ve thanked you and prayerfully, it won’t be the last, however this time I want be specific in thanking those who have done more than just read or listened to my blog, but who have also used some of the tips and tricks. I know you’re using the information, because I can see your database growing and that’s a good thing.
One of the most important aspects of database growth is identifying your audience and communicating with them on a consistent basis. Your CRM (Customer Relationship Management) system can help you track your progress and keep everything in order, but the system only knows what you provide and what you want to provide is the most complete and accurate contact information available from people who have a desire to hear from you. It doesn’t have to be a deep and yearning desire, it’s enough to know that you are “Speaking Their Language.”
With all of that research done, you reached out, introduced yourself and asked them to connect with you… they did ….and they will continue to connect with you!
It’s never too late to start the research you need to build excellent relationships and bring clients into your business or organization.
We are here to assist you every step of the way. Schedule a strategy session and come away with solid ideas for your next campaign.
So once again, I want to thank you and congratulate everyone on making DonPaul Marketing Moments an evidence-based resource for small business owners, proving beyond a doubt that your database is your most valuable business asset.
Until next time, bye bye
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