Audio Blog 5 mins.
Over the past six episodes we’ve talked about some of the basic tools in your branding kit and I do hope you’ve pulled it all together! Many thanks to those who have contacted me, and we’ve worked on your branding…I’m happy to know that you are already seeing positive results.
Now is the time to look more closely at applying those tools to specific applications. You’ve worked hard at building your toolbox …so what can you do with those tools to really make a difference in continuing to grow your business and of course grow your most valuable business asset…that’s right your database?
Like everything else in business, it all starts with your goals and what you hope to achieve. You’ve had your eye on the pie the entire time, because in creating your branding tools, each one set you on a path to a specific purpose. Because business is ultimately about profit, we’ve learned that looking strictly at profit can sometimes blind us because we may lose sight of more important factors like people.
You created your branding tools with your clients in mind, and you can look at the various platforms that will take your message farther and help you build more relationships. During the next few sessions, I’m going to delve into some of the most popular marketing and promotion strategies…all with the ultimate goal of building your database. I’ll be referencing a few different business categories, but I believe you will soon see a familiar set of threads weaving a path towards success!
Of course, your Website is your hub, and you’ve already set it up with your brand, compelling content, you’ve got videos, popping images, stories, and testimonials, you’ve beefed up your SEO insertions, you’ve created listings in local search directories… you’ve even attended some in-person and virtual meet-ups…you’ve done a lot to bring attention to your business …you’re looking good, and you’re feeling good but still you are not getting the numbers you’d hoped for. And you’re asking yourself what else does it take?
I think, deep inside you know the answer to that question, but I’ll lay it out for you…it takes more hard work, more time, more patience, more consistency and more of everything you’ve been doing …and that’s okay right? After all your business is like your baby and you’re prepared to do everything that’s required to help it develop and grow. So enough…what’s next?
For one thing…and there are a zillion things…You will need a strong networking strategy to build your online footprint on several different platforms. I try to avoid the term “Social Networking” because while it can be social, it’s all about business and your actions need to reflect that.
I’ll be looking for you to tell me which networking applications you’ll be putting your efforts into. LinkedIn, Facebook Business Pages, Instagram for Business X-Formerly Twitter, or any other platforms And so that’s one of the first actions you’ll need to take … learning WHERE your clients live online and making your brand footprint in those places.
I’ve had this conversation with you before…and some of you still insist on trying to please all of the people on all of the platforms all of the time and that’s not going to happen. Do your research or you can set up a strategy session with me for some pointers.
So let’s put first things first …Reach out to me in the comment section of my blog or any of the networking links on my site…let me know exactly WHERE you found your best clients are active online…that is …which platforms you KNOW they frequent most, and tell me WHY you believe they would support your business. I’ll be back with the most popular responses along with advice on how to use each space you report to grow your most valuable business asset…and of course that would be …your database!
Until then bye bye!
With Paulette Smith