Procrastination and the Pandemic

 And just like that … we are up to Part 7 of Marketing Around COVID-19 - Procrastination and the Pandemic.

With all of the “stay inside” recommendations we’ve adhered to, you’d think that business owners would have plenty of time to organize and regroup. Instead many business owners have become stuck, are feeling trapped, or are at a loss when it comes to determining their next action for growing their business. While it may be difficult to work your way out of challenges related to COVID-19, depression and despair must be avoided at all cost. 

It seems like a vicious cycle: “you are procrastinating because you are not taking action, and you are not taking action because you are procrastinating!” 

The only way to avoid being trapped into a procrastinating mud puddle is to “take action”. 

Keep your goals in-sight and intact…even if it seems everything around you is changing. Keep looking for ways to lift yourself up and look for ways to help others as well. One of the fastest ways to overcome “not doing” is to start doing something for someone else. 

Taking smaller steps can make a big difference and uncover hopeful opportunities … It won’t be easy, but procrastinating or giving up will not accomplish anything. 

Take these three thoughts into consideration: 

1. Everything starts with you.  Understand the reason for your procrastination.  Don’t just automatically blame the pandemic for your actions or lack of action and throw up your hands.  There are many people having hard times.  Try to think past the obvious and look at your unique qualities. Look for ways to pull yourself up. The same reasons that made you want to create a business, or a nonprofit still exist. 

2. Purpose is a strong motivator.  Lack of purpose can be a strong hindrance. Be sure to keep your aim top-of-mind.  You may need to pivot, swing, rotate and even jump through a few hoops to re-vamp your dreams. Staying focused on the purpose of each action you take will help you stop procrastinating and start anticipating.  

3. Systems can make a difference. Ali Schiller and Marissa Boisvert are the co-owners of Accountability Works®, a mindfulness-based coaching company that helps highly-driven professionals accomplish their goals without sacrificing their health. They’ve developed a five-step process to provide the structure for their clients. You can download their Map It! 1-Page Plan to help you organize and achieve your goals.

If you are feeling stuck in your business plans, let’s talk about it.  I have a long list of tips and advice structured for specific business categories and one or two of them might shake-you-wake!

Don’t let the pandemic rob you of your dreams to work your business. Schedule a consultation; that is one action you can take with no procrastination. ​