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This is Week 18 of Database Fitness
Word for the Week: Process
Insight: Trust the process. Slow progress is better than no progress. Don’t give up.
At times it may seem easier to take short cuts when trying to accomplish a goal. But soon you’ll come to realize that you did not actually reach the goal you had hoped for and then you’ll ask yourself … “What was the point of taking the shortcut”?
I’m not saying that we shouldn’t save time, money and effort whenever it’s possible. What I am saying is, there are some steps in building your database that you do not want to bypass. Yet many business owners feel bogged down by the process that goes in relationship building or they simply underestimate the work that goes into creating a strong, enduring database.
It’s easy to skip a step or two here or there, like overlooking a follow-up … or underestimating a potential opportunity or perhaps abandoning on a routine practice that has become seemly dull and unproductive.
You should never give up. You should trust the process. You should take each step as if you’ve never taken it before and yet, if you blind-folded, be confident in your mind that you can take the next step.
I understand, your process is unique to your business, but here are a few universal steps I hope you’ll always take as a part of the process:
1. Use all of the capabilities your CRM Database System allows. If you’re not certain on the best way to go with this, just visit our Database Fitness page and find some tips or schedule a chat to discuss ideas.
2. Get serious about driving people to your database. It’s best that they subscribe, but if they give you permission, that’s okay too! Just be sure to provide an easy way for them to “Opt-Out” or unsubscribe if ever they have a mind to.
3. Be consistent with sending out information. If you are haphazard in your communications then you cannot expect your potential clients to take you or your business seriously. Everyone is not intended to be your client, but everyone should know that you are serious about your business. That shows when you are consistent.
4. Follow-up, follow-up, follow-up. Remember you have provided everyone with an option to opt-out, so there’s no need to fear staying in touch; especially if you are confident that you are sending the right message to the right audience!
5. Use your Website or your landing page with a fierce determination. Remember, you have no ownership on the social media platforms. Your business contacts must be in YOUR database otherwise they are not yours.
I’d like to share even more tips with you about ways you can improve or enhance your existing process to meet new people, introduce your product or service and grow your database. I’d be pleased to meet with you on Zoom and show you first hand some of the features that can make a difference in your business. Schedule a chat with me to get started.
And until next time remember…your database is your most valuable business asset.
With Paulette Smith