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Word for Week 30 - Landing …. as in an online Landing Page
Defined: A landing page, sometimes known as a "lead capture page", a "single property page", a "static page", a "squeeze page" or a "destination page", no matter how you refer to it, has one primary purpose and that’s lead generation. In other words to get people to take the action you want them to take … and most often that is to subscribe to your database.
Insight: “Great ideas need landing gear …as well as wings!” – source: Charles Douglas Jackson
Why am I discussing landing as in landing pages? Because there is so much that can be done with them to help grow your database. Of course, you can make a direct sale on a landing page …if you have the right impulse item, like shoes/clothing, food, books, music, etc.
But what if you are not an impulse item seller?
What if you are selling something that takes time and thought or decision making?
How can a landing page help you? One word …CONTROL.
Think of what it takes to land an aircraft. You can use some of the same primary terms for a successful landing page as pilots use for their flying machines … the controls.
And similarly, to landing a plane, your on-line landing page can bring you success. How’s that?
The goal in landing a plane is to walk away alive. The goal in using your online landing page is to walk away with ideal clients.
That’s why when it’s time to land the plane all distractions for the pilot and crew are halted. In the same way the home page of your Web site does not serve effectively as a landing page, too many distractions from the primary goal.
Concentration, know how, and focus will bring the plane smoothly to the end of its journey. The same three elements will bring your campaign smoothly to the meeting of your expectations.
Landing pages are very affordable, efficient, and can be the perfect start for an entrepreneur working with a tight budget. And yet, even well-honed, well-established businesses can profit from using landing pages. It can be the perfect bridge between the best of both worlds; maintaining a well-recognized brand, while expanding into new territory, with no need for major alterations to the primary Website. (Except of course to create a relationship between the two).
What type of Landing Page Should You Use?
It really depends on your goals/objectives, but generally speaking, the more focused your landing page is, the better it will convert. Research has shown, sending visitors to your landing page as opposed to your homepage improved database submission rates by approximately 37%. (source: Omniture)
Well, obviously I could go on about Landing Pages all day …but I know that you don’t have all day, so if you are interested in how Landing Pages could help you increase your client list… Let’s talk about it.
Use this link, or the button that says schedule a consultation! You’ll walk away from our thirty minute consultation armed with knowledge to improve your most valuable business asset your database.
Til’ next time…bye bye
With Paulette Smith