Jewels

The Audio Version  - 4 mins ​

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Word for week 35 – Jewels
 
Meaning: precious, special, and often considered valuable.
 
Insight: Juvenal - Many individuals have, like uncut jewels, shining qualities beneath a rough exterior.

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I recently received a letter from a blog visitor who pointed out that my keyword list, while long and impressive, did not include a word starting with the letter “J”.  I was happy to receive the message because it meant she had not only taken time to check out my blog, but also to send me a personal note.
 
I promptly responded by thanking her and confessing that my keywords are intended to evoke thoughts on ways to grow one's database and business contacts. I’d never thought about the alphabet, but I promised her that I would consider a word starting with J, and hence the word “jewels” popped up.
 
When we think of jewels, we typically envision things that are brilliant and attractive, but how would that vision relate to database building for your business?
 
Well, like the quote for this week, shining qualities in individuals can be very much like jewels. Each contact that comes into your database can hold a resemblance to a precious gem and just as no two stones are identical, your contacts are unique.  Here’s a huge difference; while value may be placed on an heirloom like a cherished diamond or ruby, your business database is priceless.

​ For sure, there are case studies conducted to make sound business decisions and to teach students a structure for determining what’s called the “CLV” or Customer Lifetime Value, and I’m not disputing the use of this knowledge or the studies.
 
The point I’d like to make is that every relationship has a beginning and from the very start to respect the possibility that you may be touching an uncut jewel. Take the time to learn what matters to each and every prospective client. Don’t assume you have the answer until you know exactly what’s pressuring them and even then, remember …it’s their belief that you can provide what they need!
 
So keep your vision, stay focused and keep adding jewels to your collection. If you come across a stone that you’re not certain will yield it’s brilliance, be patient and use a consistent strategy of  polishing and buffing until the shine comes sparkling through!
 
In Database Fitness that process is more successful when you’ve put a marketing campaign together.  There’s still time left in 2021 to reach goals that you may think are unreachable. Take the first step in discovering the hidden jewels surrounding you by connecting with me on a strategy call.   And until next time don’t forget… your database is your most valuable business asset.  Bye-Bye.
 

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