On the road again? Check out the Audio Version!
Word for week 33 – Habit
Meaning: a settled or regular tendency or practice
Insight: Octavia Estelle Butler – First, forget inspiration. Habit is more dependable. Habit will sustain you…whether you are inspired or not.
I’m certain you can imagine how good habits and database growth could go hand in hand, but just in case it doesn’t come to you easily, here’s how I see it.
Your database grows from consistent, repetitive activity and yet, all the while you are applying unique and hopefully different approaches. Sound confusing?
So what part of your database building process should be a habit? (And by the way these tips apply to your blog as well) here’s just three:
The day(s) and time(s) you communicate with your subscribers –If you are new to business communication, you may not actually know the best day and time to reach your ideal audience. That takes a little research and patience, but after you’ve nailed that down…life can get in the way and you could find yourself missing the mark, this is especially true when you feel you are not progressing as well as you’d hoped. It’s times such as these that you should double down on your habit when it comes to publishing your communications.
Your branding – is critical to growing trust, and trust is also tied into your individuality and what you have to offer. Don’t underestimate the habit of presenting a consistent look and feel for your business. It helps your existing clients see you as constant and it gives potential clients a sense of something to look forward to. As of today, the Coca Cola brand is worth more than $80 billion dollars and it has not changed notably since the 50s …so why would you change your branding? Leave it alone until you’ve made 80 billion…it’s a good habit to hold on to.
Understanding your subscribers needs - never gets old and it will never go out of style. It takes a special habit to dig down and discover what people really need and what they want and how you can find a balance. It’s like piecing together a puzzle, because they don’t always know the difference and your skills are what helps bring light and a solution to them. The habit of scrutinizing what will really meet your client’s expectations is exciting and well worth the effort. They’ll thank you and remain loyal.
I’d love to keep this marketing moment going, talking about some of the other habits I’ve seen my clients benefit from like:
With Paulette Smith