Grow Your Podcast Audience with Groups

AUDIO - 3 Mins - Use Groups to Grow Your Database

Are you hosting a Podcast, or perhaps you are a podcast guest, and you belong to various groups in the online community, like Facebook and LinkedIn, or others; as a business owner, your groups can provide  you the perfect option to broaden your Podcast audience and grow your database exponentially!

While it’s true that your posts should be beneficial to the specific needs of the group, you should be certain to post an update of your Podcast in every appropriate group where it is allowed.
As a marketing agency, we have lots of clients that belong to dozens of groups. 

We wish we could share post for our clients to their groups but we cannot do it with any success for several reasons:

• Groups are most often a PRIVATE choice
• Responses and interactivity from the group come back to the PROFILE of the member, which aids in relationship building, so it’s the member who needs to initiate the post.
• The CTA or Call-to-Action that should go with your post should not only lead group members to listen to your Podcast, but also extend an invitation to check out your services. 

This is not selling, (although selling is quite alright in its time and place.) This is telling … telling your group members to listen to the valuable information you are providing in your Podcast, and telling them that they can contact you, they can depend on you to provide services they can trust and rely on.

This is a proactive and proven strategy. We answered this question for a client several years ago they took the advice and found success.  Now, I’m sharing with you the same 3 min. Video on groups because the rules haven’t changed and I know you’ll have even more success as you continue to develop your plan.

So there it is!  You’ve just participated in a great Podcast, now take the extra step …if you have not already done so, seek out the appropriate groups in your online communities, share your message of knowledge, light and encouragement and at the same time, build on to your most valuable business asset …your database!

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