Dealing with Challenges in Marketing

​An Audio Version for Your  Convenience

Word for the week: Challenge
 
Definition - an obstacle or a difficulty.
 
Insight: “Being challenged in life is inevitable, being defeated is optional.” – Roger Crawford
 
Call them what you like, obstacles, problems, hurdles, stumbling blocks  …anyone who knows me has heard my favorite phrase: “watch out for the lumps in that bowl of oatmeal” …It doesn’t matter, we all know that challenges will crop up.
 
Sometimes even when you have a plan in place, things don’t turn out as you expect, however when you do have a plan, things will always be better than when you don’t.
 
Many downturns are looked upon as bad luck and when the universe is favoring us we often say it’s good luck.  We’ve learned that “Good luck is the outcome of hard work”, and hard work has better outcomes when a plan is in place.

Still, when challenges arise they must be handled. So how does that work in marketing when there are so many intricate parts involved?  Here’s how some top marketing agencies list some of the most pressing marketing challenges for small businesses…see if you agree:
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• Getting the Right Audience into Your Database (Clients or customers in business and donors sponsors in a nonprofit)
• Ensuring ROI (a Return On Your Investment) for your marketing efforts
• Staying within Your Budget
• Managing Your Website
• Managing content across multiple platforms for Your Target Audience
• Hiring the right talent.
• Delivering and maintaining a working Marketing Strategy

​I’m sure you can identify challenges in some of these areas, and you may even have a few more, not mentioned here.   I’ll repeat, the better plan you have in place for each these marketing tasks…the less likely you’ll face crippling challenges.  I’m not saying you won’t face challenges…I’m just saying you won’t be crippled by them.
 
Marketing challenges are common in business, but your company or organization is uncommon, it’s unique.  If you recognize one or more of these areas as being your obstacle, problem, hurdle, or stumbling block, we are here for you. Set up a strategy session and you’ll come away with some practical and usable information to handle your so-called challenges and get you’ll on the right track to success. 
 
Your Database is your most valuable asset.  ​