Database Fitness: Are You Using the Right Tools?

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For so long, I used my faithful sewing machine. Over time, I experienced more and more difficulties with various projects, and I always laid the blame on the project. I never really considered getting another machine. I cleaned my machine, oiled it, used the best attachments, and made sure it was in proper working order. However, still with some projects, I struggled with a good clean flow in stitching and overall operation.  You may wonder why I didn’t change machines? I loved my machine. It was a good machine. It worked really well most of the time, so I tried changing some of my actions, and kept using it.

I tried slowing down at certain points in the task, and I tried turning the fabric differently at certain points, and I tried cutting the fabric differently at certain points, and I tried pinning the fabric differently at certain points.  I did all these things and still I struggled to complete some of my sewing tasks. 

Finally, I was forced to invest in a new machine, so I selected a “heavy duty” model. 
Like magic, my sewing tasks began to flow like melted butter. Sure, I still slow down at certain points, and I continue to take the safety measures I did in the past … but the difference is now I no longer struggle to get the job done.  I am no longer adjusting the tasks to the machine, the machine is adjusting to the tasks. I am no longer stressed. It takes less time to get even better results, and most importantly, I find my work, my passion, is more enjoyable.

So what’s the take away from my story and how does this relate to Database Fitness?   
Using the right tools can often transform stressful situations into successful outcomes. Things change and we need to face those changes. Especially if you’re self-employed, using the right tools can lead to better outcomes.

Are you still using spreadsheet programs to maintain client information?
Are you using Gmail to follow up with clients? 
Are you feeling overwhelmed with scheduling communications to keep in contact with clients? 

If you believe you are doing your best to grow your business, and it seems like an uphill battle, then now may be the time to evaluate your tools and consider making a change.  There are more efficient and productive ways to build  relationships with prospective clients and maintain trust with existing  clients. 

Communication is crucial for client engagement with your business -- and engagement can lead to the greater revenue and business  growth that you seek.
 If you are struggling in what seems an up-hill battle to attract your ideal clients, let’s chat!

Database Fitness = Business Growth

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