Here’s what I’m asking you today: How many social media platforms do you post to and why are you posting to those specific platforms?
Many business owners post or don’t post to certain platforms because they personally like or don’t like or have knowledge of or no knowledge of the platform …They are 100% passionate about their business and they post consistently without giving serious thought to the outcome they hope to achieve.
Now let me be clear, I’m not saying there’s a right or wrong application or platform to bring awareness to your business…I’m just saying that all of them have their own agenda and you’d be wise to do the same.
Here’s the breakdown: Your time is very precious. For sure your business needs to be seen by people who have a solid interest in your posts. You can trust that people are naturally drawn to their primary interests, are more likely to stop, read, interact, and share your messages.
So how do you know which platforms hold your ideal audiences? There’s always going to be a need for research and fortunately, the applications and platforms themselves can be of great value to you in learning the answer.
1. You must have a clear vision of your ideal audience or audiences; no matter how you refer to them clients, members, customers, patients, buyers, etc. If you have more than one category, then you should clarify the relationship between all of them in your business vision BEFORE starting your research. Don’t assume that everyone will smell what you’re cooking and come running to the table.
2. You can do the research just carve out some dedicated time because there’s some work involved… but it’s good work …like mining for gold …and you’ll need some tools, but there are tons of free resources and unlike mining for gold, you won’t need a back-brace, or a shovel. Okay! And you’ll come away from the mountain with valuable knowledge of what impresses the audiences and the followers that you’re looking to attract.
3. Even if you’ve hired a marketing agency that’s promised to do the digging and the grunt work for you (and believe me this conversation is for small business owners who don’t have that kind of budget) Don’t leave everything in their hands…it’s your business ….nurture your business!
In summary, I still hold that your database is still your most valuable business asset and using certain social media platforms can be a great way to build the relationships you need to grow on.
For more tips on selecting and using the platforms that will take your passion 2 proceeds and grow your database, I invite you to connect with me for a chat! Look for the link here,