We've talked about the first focus to take you into the new year; “understanding your client's problems and providing solutions.”
Now let's look at step two: “Keeping the communication channels open, following up and relationship building.”
There is a long running theory that business owners should take a break around the holidays, step-back, relax, because sales are not going to be good anyway.
I do not recommend that theory to my clients … at least not my clients who are looking to grow their business in the coming year.
Today one of my clients said to me: “I awake each day and work on my business as if I’m hungry …and trying to earn income for my next meal.”
That statement was so powerful to me, I will never forget it. And while I can’t and won’t advise a business owner on how hard they may need to work to reach their goal, I can attest to knowing that achieving some goals will not be easy. However, for the resting part, there is a formula, and it is pretty simple.
You know it’s time to rest when: You have all the income you want, and you have all the free time you want, then it’s okay to rest. Otherwise, you should put the pedal to the metal!
Let’s take a look at where you are now: You have identified your target audience and their problems …and you've determined that you have the solution.
As you position yourself, remember, not everyone will become your client the first time you communicate with them, but they may REFER others to you, and that's more likely to happen if you communicate consistently with your database.
No .. I’m not recommending sell, sell, sell; after all if you truly have a solution and if you are sending your messages to the right people, then all that’s required is patience, continuing to build your list, and a sincere desire to solve their problem.
So it's more about "telling" them how you plan to solve their problem, and not so much "selling" them on the tools you'll use to do the job. BE honest and provide genuine answers.
By the time my next letter arrives, it will be a New Year! I’ll cover the final step in my three-step strategy for a successful 2021 in your business.
If you want to get a head start, there's no need to wait, schedule a chat on a day and time that's good for you.