The Audio Version - 3 mins.30 secs
Word for word 40 - Assume
Meaning: Supposed (to be) …but actually without proof.
Insight: Toni Payne - "Never assume you know what someone is thinking.... "
One of my readers confided in me that he feels I find weird words to explain the importance of database building. When I asked him what he meant, he said “well I wouldn’t ordinarily associate some of the words with database building”.
Then, I asked him if I at the end of each blog could he see the point I was trying to make and he answered yes… So I assured him that he was correct …I do select words that I hope will be thought provoking. Small business owners have a lot to think about and database building is often not at the top of the list.
By creating audible bits of information to encourage proven strategies I hope my clients and my potential clients will receive different perspectives related to growing their most valuable business asset.
I’ve spent years talking about the technology revolving around brand building, email marketing, digital marketing and on and on. There are dozens …if not hundreds of apps to help you grow your business, but exactly what does that mean?
Well, it means something different to every business owner and yet it usually boils down to the same thing…making a profit. Even deeper … not every business owner is looking for the same percentage of profit …and that’s where this week’s word comes in. It took me long enough, right?
So how does the word “assume” work into database building? Until a business owner shares their goals with me I try not to assume that I know what they want or need.
Likewise, I hope to meet business owners who have taken the same path in building their own audiences. A great database is filled with clients whom you’ve created solid relationships. That means more than knowing their birthday (even though that can be a great bit of knowledge if you own a gift shop). A well-designed database includes not assuming certain things, but being specific when fact gathering and insightful when using the knowledge you’ve gained. There’s some work involved and it means having the right tools to help you manage the data you are collecting. Soon be communicating in ways that will exhibit your humanity as well as your business savvy …and that builds trust.
Can you ever safely assume anything about gaining more clients? For certain …when you have a great product or service, and the right strategy, I believe you can safely assume you’ll reach your goals. At that point there’s no need for assumptions because you’ll have indicators and you’ll have proof! Connect with me for list of ways to increase those indicators and you’ll start seeing growth in your most valuable business asset …your database! Until later, bye-bye.
With Paulette Smith