A large audience is not always enough.

Because this is the tenth article in our Marketing Around COVID Series, I wanted to be sure you have a plan to ensure your audience is actively engaging and interacting with you.  That means joining your database and converting to your call-to-action.

If this is not happening, don’t despair. You can develop more interaction, engagement and conversions even during these challenging times, and even with the pandemic still hovering overhead.

Here are seven ways (of many) to bring interaction and engagement.  First, I’ll list them briefly and then expand on each one in upcoming publications.  So, please …stay with me!
1.      Ask questions
2.      Run Surveys
3.      Conduct Contests (where allowed)
4.      Host Webinars
5.      Request feedback
6.      Join conversations
7.      Post Successes

At first glance, a lot of these actions seem so very traditional and simple to take…so why did I decide to break this list up into separate articles? 

1. Each action is a campaign unto itself and …
2. It is not realistic to try all these actions at the same time

Many small business owners would say…”But I’m  already taking all of these actions! So why am I not getting the results I want?”

To that I’d say: Focus. The development of ideas for your specific needs will take a deep, rich, investigation of each activity.

This week, start by asking yourself the right questions:

Success.com has five simple questions that successful small business owners ask themselves. Answering these questions can lead to building increased interactivity with your audience, which can typically lead to people taking the action you’d like them to take …

1. Am I in the right niche?
If you don’t have passion for what you are doing, you won’t be motivated to overcome the natural barriers and obstacles that life puts in the way of success. Choosing a niche that sustains you emotionally will give you the clear mind and passionate drive you need to succeed.
Has the Pandemic affected your original plan for a niche and what can you do to make a pivot?

2. Am I learning from my mistakes?
Most steps towards success include plenty of failures. That’s completely normal—even healthy. However, the important thing is that you’re learning and you’re avoiding making the same mistake twice. When you hit a roadblock, take time to evaluate what went wrong, what needs to change, and how you can prevent it from happening in the future.
 
What may have seemed like a mistake the “old normal” may be positive actions in the “new normal” … think outside the first box and then outside the next box!

3. Am I consistently pushing my own boundaries?
Success isn’t attained by keeping the status quo. Not that we can keep the status quo during the pandemic. Creating new, more audacious goals and attempting to reach them will keep your passion ignited and keep you striving toward success. Push through professional barriers and always look to achieve the impossible.

4. What’s the game plan?
While you are challenging yourself, you should also map out strategies that will allow you to become more efficient and precise. If you are trying to work faster and better, you need to develop routines and processes that allow you to do so. Sit down and create the WRITTEN map that will take you from where you are to where you want to go. Leave room for detours that could end up being shortcuts as you learn and grow.

5. Do I still believe I can do this? (related directly to your passion.)
The most important ingredient of success is the belief in yourself and what you’re striving toward. Take a hard look in the mirror and ask yourself if your passion and drive match up with your aspirations. Skills and know-how are less than half the battle. If you don’t believe you can do it, it’ll be hard to convince anyone else you can.

If you are still just trying to figure things out, we are here for you.  We have plans, dedicated to helping you move forward.  Follow this link: We’ll provide you with a complementary discussion  on developing more interaction and engagement with your clients or members