Webinars are truly unlike anything else; if done right, you can keep your audience engaged longer, in ways that even video can’t compete. because your audience can engage with you, ask questions and get real-time feedback. You can get your audience to act and have some small micro-wins of their own. This leads to transformations throughout the content, and it can happen within a super short period of time. This explains why Webinars are some of the highest converting forms of marketing.
2: Grow Your Database
Your audience must register, put the date in her calendar, set aside time for the event, show up at the right time, and then give you 1–3 hours of their time. They are doing ALL of this just to listen to you talk about a certain subject; this positions you as an expert before you even start.
3: Make Sales Without Making Selling Hard
With the right kind of content, your Webinars should soft-sell your prospects without ever having to “hard close” anybody. A lot of businesses make the mistake of presenting and THEN selling, when in reality, the best Webinars present AND sell at the same time.
Effective webinar content should showcase problems, kills objections, and deliver value. The content should provide value to your audience on WHAT to want. The “what” is your product/service, and by the time you make the offer, the entire audience already wants it. This makes the sale much more natural, and no hard selling is required.
4: Communicate with large groups of people anywhere in the world
If you are providing a virtual or downloadable product or service, this is one of the greatest reasons why Webinars are the best. If you have more of a face-to-face business, we recommend you look for ways to bring some virtual benefit into your Webinar. The best part is that you never even have to leave the comfort of your computer chair, beach chair, or whatever chair you prefer.
It’s no question that having a 1-on-1, in-person conversation with a prospect would be the most effective way to earn your business a new customer. But is traveling around the world or even across the state to do 1-on-1 prospect meetings plausible?
5: Keep Your Audience Connected
Webinars are special for two main reasons. Your audience gets a one-time event that happens LIVE. If your audience shows up late, they miss part of it. If they don’t show up at all, they miss all of it. This is the power of scarcity, and it’s the foundation of any webinar campaign. With a video, the viewer knows that they can pause it and come back at any time… that’s not the case with Webinars. If your audience leaves or misses the webinar, they will feel the pain of missing out. Of course, you can offer your Webinar on-demand, however we recommend marketing strongly for LIVE attendance.
Most businesses are driven by leads. A business with more than enough leads will never struggle to grow. Unfortunately, most businesses lack high-quality lead-generation, and Webinars are a great way to attract new eyes, generate new leads, and ultimately convert new customers. This works because with Webinars, some kind of registration is expected. People are familiar with submitting their name, email, and sometimes other information in order to register for an upcoming webinar event. They’ve highlighted themselves as a lead that is interested in whatever you’re presenting, and they’ve opted in to hear more about it.
7: Qualify New Leads and Build Relationships
There’s no better way to build a relationship than by giving value first. Generally, the first step in making a sale is related to education. Webinars give small business owners the opportunity to provide their audience with better understanding and help them appreciate why their product is valuable. Webinars will allow your audience to place a name with a face and a voice with a name. They allow you to build personal relationships and have real-time conversations.
Just short of visiting your prospect in person or jumping on a personal phone call, Webinars are the best way to build personal relationships with your audience. The best part is that it works with new audiences just as well as it works with “seasoned” audiences. You can leave a great first impression on people who are hearing from you for the first time, while simultaneously cementing confidence with your existing clients.
8: Invite Influencers and Leverage Their Audience (for Instant Credibility!)
When you invite an industry influencer, specialized guest or share your webinar with the large circles in your audience, they’re usually more than happy to help leverage their audience to drive attendees. Just keep in mind: just because they’re usually happy to do it, doesn’t mean it’s their job to. You can’t expect them to promote it — that’s your job.
Still, you can borrow your guests’ credibility! Bringing on an industry expert will position you further as an expert, since that person is associating their name with your brand. It will increase overall excitement, attendance rates, and social media sharing.
9: Webinars Help Affiliate and Direct Sales Business Owners
If you run an affiliate operation, think of this: Affiliates on your team want something that A) will convert well and B) will deliver value to THEIR customers. If they’re not going to make money from sending traffic, then they’re not going to promote. If affiliates sent traffic straight to your homepage, the conversions would be absolutely horrible. However, if affiliates sent traffic to a proven-to-convert webinar campaign that also delivers a lot of value, then they’ll generate a lot more commissions overall.
10: Speed Up your Sales Process and Get to Achieve ROI Faster
Revenue helps your business grow. Your company like many others may live and die by cash flow, especially if you have a bootstrapped company. The faster you can convert a lead into a customer, the better off you’ll be. Webinars can really help speed up this process. Why? Simply because they take all of the initial funnel-steps and merge them together; they let you build trust, deliver value, and kill objections in a small period of time.
So there it is.
Webinars are powerful, and certainly there are a lot more than 10 reasons to run them.
Each tip listed here can be expanded and customized to help keep your business running smoothly in times when you need it most.
Hopefully this list inspires you (especially during these challenging times) to consider suing Webinars in your business, whether they’re for lead generation, sales, training, to stay top-of-mind, or all the above. The point of this article is to have you consider the options.
Interested in running your own Webinars?
Connect with me and we’ll strategize a custom plan!
DonPaul Marketing Moments