You are an artist, a stylist....you are talented, you are filled with creativity and there is no end to your abilities as a cosmetologist …but you are not a photographer. Images can cost a bundle ...and you are working with a small business budget. What are your options?
You already know images are the beacon to your business. It's the photos that call out to a potential client..."Come to me...I can give you the look of your dreams!"
You are always taking photos of your work. All you need to do is make a few adjustments to make your efforts pay off in multiple ways! The results will be that your images will look more professional, your clients will be happier and your potential clients will get more of the message ...and be more likely to schedule a consultation with you!
Nothing can take the place of professional photography, but here are a few tips that can make your photos look better and until you have the bucks to call in a professional!
You already know images are the beacon to your business. It's the photos that call out to a potential client..."Come to me...I can give you the look of your dreams!"
You are always taking photos of your work. All you need to do is make a few adjustments to make your efforts pay off in multiple ways! The results will be that your images will look more professional, your clients will be happier and your potential clients will get more of the message ...and be more likely to schedule a consultation with you!
Nothing can take the place of professional photography, but here are a few tips that can make your photos look better and until you have the bucks to call in a professional!
| 1. You Don't need to be a professional photographer to make your photos sharper and clearer. A little extra light can make a huge difference. But don't practice on your Client Prepare ahead of time or on an off-hour! |  |
 | 2. Even for male clients ....Ditch the Cape before taking "Gallery Pics" Even the most stylish Salon Cape can't compete with the "Décolletage"; that's the neck and shoulders! Think about keeping some stylish scarves on-hand to "style" your subject! |
| 3. If you have a salon on the avenue, or even if you are located in a Mall, there is probably a place nearby with some greenery or simple scenery to offer a great back drop for your Photos! See what one of our clients and her model did with a "Mack Truck".... |  |
 | 4. While it's pretty easy to "shop" out a box from the nearby Pizza shop, or a broom and dustpan, it's best to just try and avoid capturing unwanted stuff all together! Look at everything that you are capturing and remove anything that does not bring VALUE to your photo. |
| 5. Yes I said it! There it is ...the "P" word! It's OKAY to plan the photos that you think will be great for your marketing campaign. You may want to take a picture of EVERY bit of your work...and that's great....but not every one of your photos will be WEB WORTHY... so make a PLAN to take some really great photos! |  |
A final word...Nothing can beat a professional photographer, so save your tips and hire one! Of course there's a lot involved, but it can be worth it because photos are forever.
Don't overlook:
Asking the brides or clients who are attending special occasions/events to take a special photo just for you.
Making deals with photographs (Just so all is equitable for everyone involved)
When a client's photo turns out especially well, remember to reward them...maybe a free conditioning or a discount?
We got more ways to help you improve your photo taking skills! Just connect with me for a complimentary consultation at a time that's convenient for you!
Don't overlook:
Asking the brides or clients who are attending special occasions/events to take a special photo just for you.
Making deals with photographs (Just so all is equitable for everyone involved)
When a client's photo turns out especially well, remember to reward them...maybe a free conditioning or a discount?
We got more ways to help you improve your photo taking skills! Just connect with me for a complimentary consultation at a time that's convenient for you!
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