Continuing the conversation from our weekly newsletter....
We're starting 2015 with a focus on helping businesses and organizations build relationships with churches, organizations, businesses and social entrepreneurs, locally, regionally, nationally and globally
We are not talking about “using” the community as a marketing tactic. If your motives aren’t genuine, and are merely a means to an end, people will notice. People can see through the thin veneer of mercenary tactics. How can businesses benefit?
Put your customers and clients in an “others first” mindset. It’s great at building awareness and rather than being merely mercenary, everyone is participating in helping others. Shopping becomes more about giving than receiving
Brings new people and new relationships to business. There could be people who are supporters of the various nonprofits who may have never even heard of your business, let alone shop there. As the nonprofits promote your event, you’re gaining some new customers who will already have good feelings about you because you are helping their favorite cause
Put your customers and clients in an “others first” mindset. It’s great at building awareness and rather than being merely mercenary, everyone is participating in helping others. Shopping becomes more about giving than receiving
Brings new people and new relationships to business. There could be people who are supporters of the various nonprofits who may have never even heard of your business, let alone shop there. As the nonprofits promote your event, you’re gaining some new customers who will already have good feelings about you because you are helping their favorite cause
| USE OUR FREE MOBILE APP TECHNOLOGY TO BUILD BRIDGES: Events are posted on humanitarian activities around the world, especially stories of humanitarian needs that may be “Flying Under the Radar” and get valuable feedback: - Get updates sent right to your phone. - Submit your upcoming Event Dates to the App and increase your activities. - Submit photos to our App gallery and promote your cause. - Submit your stories and learn about like-mined humanitarians through their stories. - Move beyond one-time donations. Learn how to create residual income for your charity and your family. | Download our new Humanity Portico mobile app portal for humanitarian networking, information and resources, connecting those in need with those who have a heart to help others.  |
Introduce your customers to various nonprofits. You most likely have regular customers who like to patronize your business. Those loyal customers will become more familiar with the nonprofits that you are supporting. Some of them may even sign up to get on the mailing lists of those organizations.
Promote cooperation and collaboration. The business world is a competitive world; stores are vying with one another for your money. This is a great way for a number of business and nonprofits to work together for the betterment of the overall community.
Builds goodwill. There’s no denying that a business that does this will win some serious PR points. People will look at your business differently, as will the nonprofits you help. This more than makes up for any revenue you give up through the discounts and donations. This is the sort of thing that people will remember throughout the year. How are you giving back to your community? What other ideas do you have that allows for-profits to help out nonprofits?
Promote cooperation and collaboration. The business world is a competitive world; stores are vying with one another for your money. This is a great way for a number of business and nonprofits to work together for the betterment of the overall community.
Builds goodwill. There’s no denying that a business that does this will win some serious PR points. People will look at your business differently, as will the nonprofits you help. This more than makes up for any revenue you give up through the discounts and donations. This is the sort of thing that people will remember throughout the year. How are you giving back to your community? What other ideas do you have that allows for-profits to help out nonprofits?
Resource for these ideas came from: http://razoofoundation.org/ - Crowd Funding
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