There are more benefits to developing the practice of Guest Blogging than just the “Howdy Dos”, including the opportunity to raise awareness for your Web presence and your rankings in the search engines. Getting your bio in new places and a back-link to your own blog can produce invaluable .
Of course there is a process to finding the right places to submit your requests, but the outcome can bring you closer to your goals, because Guest Blogging is a proven way to build your list, build your reputation, get more traffic and in some cases has even lead to first-time authoring entire books!
1. Make a list (about 5 or 10) of your favorite blog sites/pages; pick the ones you admire and love because they align with your business goals, but also check their ranking to be sure they have the influence you need. (Not to say you should over-look low rankers, it’s a combination of what you hope to accomplish and the time and effort you want to devote.) Be certain they accept Guest Blogging and pay close attention to the styles of existing Guest Bloggers.
2. Make quality and relevance a priority – Think of your article from the Blog Owner’s point of view. Ask yourself: “If I owned this blog, why would I accept this article?” Remember, the Blog Owner has an mission to please their audience, so aim for quality, not quantity. Be sure to put fresh insight on your contributions. And don’t give up … it’s not a “given” that the Blog Owner will accept your offering!
3. Don’t try to sell your “stuff” in your article – Offer true, valuable and useful information. Avoid the temptation to cram keywords, hashtags and links into your article; especially your author biography. That’s unprofessional. You’ll get shut down. The key here is bringing authentic, useful information.
4. Be professional – Most Blog Owners have Guidelines for Guests. Fact check, spell check and grammar check your article. Make it unique in content, but stick with the Blog Guidelines. Writing your article close to the guidelines makes it more likely to be accepted!
There’s so much more to this exciting subject. If you are a small business owner looking for ways to become a Guest Blogger, we can help. Schedule a complimentary strategy call today.
Let’s develop a to bring more visibility to your business!