No matter how long you've had your Web site, you most likely want more visitors to drop by.
We've paraphrased one of our favorite vendors, Weebly, on some of the best ways to get more visitors. You'll find the complete article ready for your review, but this is a quick read for "seasoned" business owners as well as those new to the world of "courting search engines"!
We've paraphrased one of our favorite vendors, Weebly, on some of the best ways to get more visitors. You'll find the complete article ready for your review, but this is a quick read for "seasoned" business owners as well as those new to the world of "courting search engines"!
Before I get into the list, let me mention KISS (Keep It Simple Sweetie)! Start with what you know...
Use Personal Messages on Facebook, opposed to just “posting on your timeline”...this will make the biggest impact. Simply create a script with a specific CTA (Call-to-Action) and let each individual know that you have a new site...or "new stuff" on your old site!
For the rest of the world, (the people who don't already know and love your products and services) finding your site will depend on searching via a search engine like Google, Bing or Yahoo. But how can you optimize your site to ensure you appear as high as possible in these search engine rankings...and how will all of that cost?? You may get lots of calls from people telling you that for a fee they can quickly get you to the top of the rankings …most of those claims are pure rubbish.
Yes, you can gain ranking and yes some companies can get you their faster, but if you are a small business or organization with a smaller budget, your budget can not handle what it would take to get you to the top of search engines…more importantly, your business may not be prepared to handle the outcome! What if you got what you were asking for? What if 5000 people showed up on your doorstep tomorrow morning…and what if your business could only handle 50 of them? Do you think the other 4950 would hang around until you get up to speed? In today’s “got-to-have-it-now” world, it's not likely.
To be clear, you definitely want to get the word out to large numbers of people that you are open for business, but on the other hand you only want to FOCUS your limited time on a TARGET audience. That’s why a holistic marketing strategy is a great approach for startups and small businesses. Here are a few of the major activities to put on your Search Engine Swag List:
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*We recommend the Weebly platform because it has proven to be dependable, secure, affordable and most importantly easy-to-use for new and start up business owners! Connect with us to get started with your most beautiful Web presence ...
Use Personal Messages on Facebook, opposed to just “posting on your timeline”...this will make the biggest impact. Simply create a script with a specific CTA (Call-to-Action) and let each individual know that you have a new site...or "new stuff" on your old site!
For the rest of the world, (the people who don't already know and love your products and services) finding your site will depend on searching via a search engine like Google, Bing or Yahoo. But how can you optimize your site to ensure you appear as high as possible in these search engine rankings...and how will all of that cost?? You may get lots of calls from people telling you that for a fee they can quickly get you to the top of the rankings …most of those claims are pure rubbish.
Yes, you can gain ranking and yes some companies can get you their faster, but if you are a small business or organization with a smaller budget, your budget can not handle what it would take to get you to the top of search engines…more importantly, your business may not be prepared to handle the outcome! What if you got what you were asking for? What if 5000 people showed up on your doorstep tomorrow morning…and what if your business could only handle 50 of them? Do you think the other 4950 would hang around until you get up to speed? In today’s “got-to-have-it-now” world, it's not likely.
To be clear, you definitely want to get the word out to large numbers of people that you are open for business, but on the other hand you only want to FOCUS your limited time on a TARGET audience. That’s why a holistic marketing strategy is a great approach for startups and small businesses. Here are a few of the major activities to put on your Search Engine Swag List:
- Use Descriptions, Titles and Keywords
- Get your site verified with Google
- Use Search-Friendly Page Names
- Use Keyword Phrases in Your Links (Not just keywords)
- Use Titles for Pages and Sections
- Use Location Technology to Your Advantage
- Use Alt-tags
- Use a Blog
- Get Your URL to Appear on Other Sites
- Use Video
____________________________________________________________
*We recommend the Weebly platform because it has proven to be dependable, secure, affordable and most importantly easy-to-use for new and start up business owners! Connect with us to get started with your most beautiful Web presence ...
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