Paraphrased from an article by Michael Lukaszewski, the Founder and CEO of Church Fuel:
Of course the tools and resources that make it easy for them to invite can vary from one organization to another, but here's a couple of great ways to start:
- Go “old-school” and print your invite on palm cards (4x6s) and make the cards available to all of your members. Be sure to include your QRCode on any hard copy promotional materials place them directly into people’s hands as they come through the doors. This is a great task for the youth.
- Create a short video invitation (2-3 mins) with a specific request to remind people to bring a friend or guest to church. The video message can come from the leader alone in the video or a group of organization members. Think of your video as a "commercial" for your organization....without the high cost that typically come with TV or radio advertising.
We totally understand that not every recommendation is good for every organization, however “Sharing” is the best way to spread the word. So the thing is to create content that is appealing and easy to “Share”.