Encouraging and Equipping Are Two Different Things.

If you have a non-profit or a membership organization or a club, then you probably already do a great job encouraging your existing members to invite their friends, neighbors, and co-workers to take a look at what you are doing in the community.  But are you equipping your members to invite others?

Paraphrased from an article by Michael Lukaszewski, the Founder and CEO of Church Fuel:

Along with encouragement to invite others to your organization, people need tools and specific directions.

Of course the tools and resources that make it easy for them to invite can vary from one organization to another, but here's a couple of great ways to start:

• Go “old-school” and print your invite on palm cards (4x6s) and make the cards available to all of your members.  Be sure to include your QRCode on any hard copy promotional materials place them directly into people’s hands as they come through the doors. This is a great task for the youth.

QR code (abbreviated from Quick Response Code) is a machine-readable optical label that contains information about the item to which it is attached.  People can scan the code with their mobile devices and learn more about your organization, as well as sending you their contact information.

• Create a short video invitation (2-3 mins) with a specific request to remind people to bring a friend or guest to church. The video message can come from the leader alone in the video or a group of organization members. Think of your video as a "commercial" for your organization....without the high cost that typically come with TV or radio advertising.
  

We totally understand that not every recommendation is good for every organization, however “Sharing” is the best way to spread the word.  So the thing is to create content that is appealing and easy to “Share”.

We've got dozens of ways to equip your people to help you increase your members.  If you’d like to get more details about “Growing Your Membership”,  click on my calendar to select a day and time that's convenient for us to chat!