Having Contacts on your business contact list who don’t want to receive communications from you, is like having unwanted calories on your waist-line....It's okay to let 'em go!
This week's question is from Linda in Washington DC…. her business category is "Accounting" and she is actively growing her client list. Her question is: "What can I do to stop people from unsubscribing or opting-out of my database list?"
Well Linda….first of all I’d like to congratulate you on having a professional email system that gives your contacts the opportunity to opt-out of your email, and I totally understand that an unsubscribe from your list can carry the sting of rejection. But I’ve got good news and more news for you…the good news is that you don’t want people on your business contact list who don’t want to receive communications from you. So if they don't appreciate the useful and beneficial information you work so hard to share with them ...it's OKAY to say farewell and it's actually good for you, because it leaves an opening in your database for another contact who's waiting to connect with you and will totally appreciate your gift.
The other good news is that opportunity is knocking ....So, if you are really bothered by the fact that a contact has unsubscribed, or opted-out of your email list …then that’s the perfect opportunity to give them a phone call them and ask why they dropped out. Believe it or not, I have found that someone left my list because they hit the "unsubscribe" button by accident. So go ahead and reach out ....you may rekindle the business flame and start what might become a meaningful and long lasting relationship. I mean just think about it….if you'd had a great relationship with them all along, they probably would not have unsubscribe in the first place!
Of course you’ll do better with a system to attract new contacts, retain existing contacts and keep bridges maintained with previous contacts. For that, you’ll do well to have a system, so I invite you to take a look at officePRO. It's a database management system that helps you grow and grows with you.
At the heart of our system is a very robust Contact Management System. You'll get the most used and effective features of more expensive and complicated CRM systems placed right at the center of your service. Build a full contact record for every added or imported lead. Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record.
How exactly does this benefit your business?
officePRO has dozens of features to help you save time, money and effort and there's one more thing, you'll get the personal input from my DonPaul Database Fitness Program.
Well Linda….first of all I’d like to congratulate you on having a professional email system that gives your contacts the opportunity to opt-out of your email, and I totally understand that an unsubscribe from your list can carry the sting of rejection. But I’ve got good news and more news for you…the good news is that you don’t want people on your business contact list who don’t want to receive communications from you. So if they don't appreciate the useful and beneficial information you work so hard to share with them ...it's OKAY to say farewell and it's actually good for you, because it leaves an opening in your database for another contact who's waiting to connect with you and will totally appreciate your gift.
The other good news is that opportunity is knocking ....So, if you are really bothered by the fact that a contact has unsubscribed, or opted-out of your email list …then that’s the perfect opportunity to give them a phone call them and ask why they dropped out. Believe it or not, I have found that someone left my list because they hit the "unsubscribe" button by accident. So go ahead and reach out ....you may rekindle the business flame and start what might become a meaningful and long lasting relationship. I mean just think about it….if you'd had a great relationship with them all along, they probably would not have unsubscribe in the first place!
Of course you’ll do better with a system to attract new contacts, retain existing contacts and keep bridges maintained with previous contacts. For that, you’ll do well to have a system, so I invite you to take a look at officePRO. It's a database management system that helps you grow and grows with you.
At the heart of our system is a very robust Contact Management System. You'll get the most used and effective features of more expensive and complicated CRM systems placed right at the center of your service. Build a full contact record for every added or imported lead. Every form of communication from email campaigns and even personal text messages are easily accessible from the contact record.
How exactly does this benefit your business?
- By helping you build a better relationship with prospective clients ...even those you may meet on a chance encounter.
- By getting to KNOW your prospective clients, allowing you to record and understand better what they NEED....and consistently communicating to them ways that you can help them meet their needs.
- By staying in contact with those who may not be ready to do business at the moment, but when the timing is right, may become your largest contributor
officePRO has dozens of features to help you save time, money and effort and there's one more thing, you'll get the personal input from my DonPaul Database Fitness Program.
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