Step 2: After the Commitment, comes the Assessment
When it comes to your physical presence, you probably have some idea of how fit you are ...or are not and your database has a fitness level as well. But just as with any lifestyle change, after you made a commitment, you must make an assessment and record basic information that can give you solid benchmarks against which to measure your progress during the building process. In this process you will begin to develop a better understanding of what's required to get on target, stay on target and reach your ultimate goal.
Here are some points to help you assess relationships, categories, flexibility, and purposes, related to your database....consider these before moving to step three:
- Have you matched your products and/or services to your target audience? Exactly who are you trying to reach?
- Have you created categories to monitor the new prospects and stay-in-touch with the old?....from the beginning to the conversion and beyond, you should have a plan.
- Do you have a follow-up system in place? They say the "fortune is in the follow-up", but it's much more than that....the relationship is in the follow-up....and the relationship is worth more than anything.
- Are you incorporating good social commerce practices into your communication processes? Check out this article from Social Media Today to find some great tips for performing essential tasks within your social networks.
- How often do you communicate with your entire database? Once in a while is not enough. Only contacting them when you want something is just plain wrong....Sending empty messages is a nuisance ...try to find a middle ground don't leave gaps in your communications plan.
- Have you matched your goals to the action you take within your database? Do you use a variety of tools? Video? Audio? Campaigns? Auto-responders? When I mention "auto-responders" I don't mean the little annoying messages that are sent out whenever someone sends you a message. I mean content rich messages that include a clear call to action. Look into your own email, study some of the recurring messages that you love to receive and learn why they are welcome! II hope my newslsetter is one of them.)
- Have you created an outline or workflow for the overall direction you’d like new contacts to travel? It's OK to use a pen, paper or even draw stick people! As long as create a journey that will keep building valuable relationships. If you have a flow chart program, good for you, but a simple outline is better than nothing. Remember, if it's not in writing, then it's not real.
- Now...add step one from last week to your assessment process....Commitment ....and you will certainly find yourself gaining clarity and moving forward in growing your database.