You may hear the phrase "Content Marketing" over and over ...and it might just go right over your head. You may think it's something that only "big business" owners need to consider, but think again. There's a reason why this term is constantly being repeated ... because it is a proven way to attract your target audience. No matter what sort of business or organization you are operating if you are not paying attention to the sort of content you are producing and distributing you may want to start now.
"Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent information to attract and acquire a clearly defined audience – with the objective of driving profitable customer action. In all of this, the keyword is valuable." - Provided by Forbes.com
Here's the trick ...the "value" is determined by your audience, therefore it is important to put your message in front of the right people. The right message to the right audience you'll want to consider a strategy that can save you time, effort and money when putting it all together.
A wonderful evolution in content marketing involves the wide variety of tools that you can use to produce new content:
Start with the ones you know best and graduate to others s you gain confidence.
Stay tuned for Tip #2 - Making It Easy For People To Sign Up
Here's the trick ...the "value" is determined by your audience, therefore it is important to put your message in front of the right people. The right message to the right audience you'll want to consider a strategy that can save you time, effort and money when putting it all together.
A wonderful evolution in content marketing involves the wide variety of tools that you can use to produce new content:
- Web pages
- Blogs
- Infographics
- Podcasts
- Videos
- Books
- Webcasts
Start with the ones you know best and graduate to others s you gain confidence.
Stay tuned for Tip #2 - Making It Easy For People To Sign Up
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Is there any topic you'd like to have us highlight? Or if you need more information on a topic we've covered, Follow this link to my calendar and set a day and time to talk about it.
If you’d like to connect and strategize, select a day and time on my calendar that's convenient for you. To your success!
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