Large businesses spend millions to reach, teach and convert their targets audiences, yet some small business owners (who have little or no budget) think it will be easier for them to make and keep sales. It is not easy, but it can be done. It may not take millions, but it will take time. That is the simple equation.
- Understanding what a CTA (Call-to-Action) is and what it is not
- Understanding that not all CTAs are Equal
- Make your sign-up process easy and engaging and that will improve your conversion ratio.
- Check out Tip # 4 in this series
- When trying to create the right CTA, keep your potential relationship in mind and not selling. Make it clear "what's in it for them". If you put selling first, in your CTA you may make a great sales person but not a great business owner.
"But here’s the catch with getting started with CTAs: you can’t just slap “Click Here!” on a neon button, insert it on your website, and start racking in the clicks and leads. There are several crucial elements you need to include in a CTA if you want to entice people to actually take an action from your content." - HubSpot.com
No matter what you decide, please always include the most relevant and powerful CTA you can imagine with your messages and offers; and be patient. Try different approaches. There's no such thing as an overnight success. But there are best practices, so do some research and use them.
I'd be happy to work with you in developing CTAs for your unique requirements. Take advantage of a complimentary consultation and I promise you'll come away from our call with some useful information!