"Customer reviews and testimonials have tremendous influence over the purchasing decisions of other consumers. On average, online consumers look at up to ten reviews before purchasing an item; 88% of people trust online reviews as much as personal recommendations, and 72% of consumers say they trust a local service more if the service has positive online reviews."
So I know you get it ... using reviews and testimonials from satisfied customers can help visitors decide whether to select your business over your competition.
Here's something else we know: Collecting feedback is not as easy as it may seem. You'll find that getting people to actually take the action required to leave a positive remark can be quite challenging.
- There's no obvious place to submit a review.
- No one asked for a review.
- There's no incentive for writing reviews.
- The business doesn't respond to the reviews that are left for them.
- It’s difficult to leave a review. The process is to complicated
I can tell you there are countless ways to get honest and much needed reviews from your Clients and I wish I could share them all with you, right here, right now, but getting positive feed back is totally tied into your individual business set-up. A plan created specifically for your business would work best.
I will however give you a good starting point: In setting up a strategy for requesting reviews you should always consider a mobile solution. And I've got lots more on this topic.
If getting more reviews for your business is a challenge and you'd like some fresh ideas on how to overcome the hurdle, I'd love to connect with you. Let's talk